Specialist, Salesforce Marketing Cloud

Hdks Open · verified Sep 25, 2026

Toronto Full-time Mid-level General Marketing

At a glance

Mid-level General Marketing role at Hdks. Toronto · full-time · CA$73,500–CA$123,500 base.

SalaryStated by Hdks

CA$73,500 – CA$123,500

Base salary for this role, in CAD per year, as published in the posting.

This role, from HdksOur estimate for the market: CA$74,300–CA$120,375Median CA$95,000

In line with the market median of CA$95,000 for mid-level general marketing roles in Toronto.

Worked out from 49 postings that stated pay, median CA$95,000. Last updated Sep 24, 2026.

RoleGeneral Marketing

SeniorityMid-level

LocationToronto

EmploymentFull-time

Base payCA$73,500–CA$123,500

PostedSep 4, 2026 · 3w ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll own journey mapping and refinement for customers and brokers inside Salesforce Marketing Cloud
You'll build campaigns, segments, templates, workflows, and targeted messages with SFMC, AMPScript, SQL, HTML, and CSS
You'll connect SFMC to CRM, Data Cloud, and enterprise platforms with Technology partners, enabling tailored experiences and insight
You'll test and analyze campaigns using Salesforce Einstein, automation, and AI enhancements to improve performance
You'll maintain consent, privacy, deliverability, accessibility, and data-governance standards across campaigns

What you bring

You'll hold a university degree in marketing, business, computer science, information systems, communications, or a related field
You'll bring at least five years administering and developing Salesforce Marketing Cloud across digital operations and marketing automation
You'll have experience with lifecycle and personalization programs, translating business needs into technical solutions
You'll bring strong analysis, problem-solving, communication, collaboration, stakeholder, and project-management skills
Salesforce Marketing Cloud certifications are preferred, including Email Specialist, Administrator, Developer, or Consultant

Who this fits

You'll fit a mid-level specialist role that owns Salesforce Marketing Cloud while working with Marketing, Technology, Analytics, CRM, and Distribution teams. The full-time position is based in Toronto, Canada. You should be comfortable with privacy, accessibility, deliverability, and governance requirements, with regulated-industry experience considered an asset.

From the employer

The Opportunity

As a strategic contributor and member of the Digital Marketing & Operations team, the Specialist, Salesforce Marketing Cloud is responsible for designing, implementing, and optimizing Definity's marketing automation ecosystem to deliver personalized, data-driven customer and broker experiences. The role serves as the subject matter expert for Salesforce Marketing Cloud, leading customer journey orchestration, marketing automation, segmentation, personalization, data integration, and campaign execution across multiple channels. Working closely with Marketing, Technology, Analytics, CRM, and Distribution teams, the incumbent leverages customer data, marketing technology, and emerging AI capabilities to improve engagement, operational efficiency, customer experience, and business outcomes while ensuring compliance with privacy, accessibility, and deliverability standards.

What to Expect

Lead the design and optimization of automated customer and broker journeys in Salesforce Marketing Cloud, supporting acquisition, engagement, retention and loyalty objectives.
Develop and manage marketing automation solutions, including campaigns, audience segmentation, email templates, workflows and targeted communications using SFMC, AMPScript, SQL, HTML and CSS.
Partner with Technology teams to integrate Salesforce Marketing Cloud with CRM, Data Cloud and enterprise systems to drive personalization and customer insights.
Optimize campaign performance through A/B testing, analytics, Salesforce Einstein capabilities, automation and AI-driven enhancements.
Ensure compliance, deliverability and data governance standards by managing consent preferences, privacy requirements and campaign quality.
Serve as the Salesforce Marketing Cloud subject matter expert, collaborating with stakeholders to implement best practices, deliver solutions and drive continuous improvement.

What you Bring

University Degree in Marketing, Business, Computer Science, Information Systems, Communications or a related discipline.
5+ years of experience in marketing automation, digital marketing operations, and Salesforce Marketing Cloud administration and development; experience designing and managing customer lifecycle and personalization programs.
Salesforce Marketing Cloud certifications preferred, including Email Specialist, Administrator, Developer and/or Consultant certifications.
Strong analytical, problem-solving, communication, collaboration, stakeholder management and project management skills; ability to translate business requirements into technical solutions.
Knowledge of customer data platforms, marketing technology ecosystems, AI-powered marketing capabilities, email deliverability, CASL, PIPEDA, accessibility standards and governance practices; experience in insurance or other regulated industries considered an asset.

Salary Range: $73,500-$123,500