Marketing Specialist
At a glance
Mid-level General Marketing role at Hexagroup. Houston · full-time · no salary stated · we estimate $52,375–$99,879.
Hexagroup has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll build, launch, manage, and improve HubSpot-led digital campaigns with the digital marketing team
- You'll establish KPIs, assess results, and report campaign performance
- You'll coordinate across departments to keep campaign plans and goals aligned
- You'll give stakeholders useful recommendations based on campaign data
- You'll research keywords and websites, group ads, target audiences, and track new practices
What you bring
- Bring two to five years of search engine marketing experience
- Bring two to five years using HubSpot and inbound marketing methods
- Hold certifications in Google Ads and Google Analytics
- Know reporting and dashboard tools such as Databox or MS Power BI
- Write, present, analyze results, manage projects, and organize competing work
Who this fits
You’ll suit a marketing specialist role that combines campaign execution, analytics, reporting, and project coordination. You’ll need to connect performance findings to client business goals and communicate them clearly. The role is based in Houston with a hybrid arrangement.
From the employer
HexaGroup is the growth engineer for energy and industrial firms ready to break silos, rethink growth and build systems that last. We’re experts at hatching transformative ideas and scaling them with precision — because real growth is engineered, not magic. Whether you’re an energy or industrial services company, investor or PE firm, marketing leader or entrepreneurial service provider, we’re passionate about helping you take flight.
We are a member of BBN The World #1 B2B Agency.
You'll oversee HubSpot-driven digital marketing campaigns, handling creation, management, optimization, and reporting in collaboration with our digital marketing team.
Duties include:
Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch as part of our team
Defining, measuring, evaluating, and reporting relevant KPIs.
Working cross-departmentally to align campaign strategies and goals across the organization
Providing ongoing actionable insights into campaign performance to relevant stakeholders
Conducting keyword and website research, ad grouping, and audience targeting
Maintaining knowledge of industry best practices and new technologies
2-5 years of search engine marketing (SEM) experience
2-5 years of experience with HubSpot and inbound marketing methodology
Certifications in Google Ads, Google Analytics
Strong knowledge of reporting tools and dashboards such as Databox or MS Power BI
Effective writing, verbal communication and presentation skills
Strong analytic skills and ability to relate results to client business objectives
Proficient project management skills
Able to multitask, organize, prioritize and structure workload
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