Quick Response Creative Lead
At a glance
Senior Creative role at H&M Group. Shanghai · full-time.
Pay not stated Creative salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll lead Impuls content across static visuals and dynamic ads, using AI to improve production efficiency
- You'll measure creative against FUP targets and keep improving performance
- You'll curate styling and creative support for livestreaming events
- You'll manage creative speed, production costs, and sales contribution
What you bring
- You have strong experience producing content with AI tools
- You bring strong fashion judgment and awareness of current trends
- You can deliver polished creative quickly while working under pressure
- Livestreaming creative curation experience gives you an advantage
Who this fits
You'll suit this role if you combine fashion fluency with fast, performance-focused content production. You'll work full time onsite in Shanghai and support both digital creative and livestreaming work. The listing describes a senior role but does not state people-management responsibilities.
From the employer
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
Lead all content creation efforts for the Impuls project, leveraging AI tools and fashion acumen to produce high-quality visuals, dynamic ads, and livestreaming support. You will be responsible for the speed, cost, and performance of creative assets.
Key Responsibilities:
- Content Creation: Lead all types of Impuls content creation (static visuals, dynamic ads, etc.), with a strong focus on utilizing AI to enhance efficiency.
- Performance Optimization: Ensure content performance meets FUP targets and drive constant improvement.
- Livestreaming Support: Curate and provide styling creative support for livestreaming events.
Key KPIs:
- Added topline sales driven by creative assets.
- Content creation speed (turnaround time).
- Content creation costs.
- Livestreaming KPIs (views, engagement, conversion).
- Strong experience in AI content creation.
- Strong fashion acumen and understanding of current trends.
- Experience in livestreaming creative curation is a significant plus.
- Ability to work under pressure and deliver high-quality content rapidly.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
- 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
- We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
- You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
- We are an inclusive company where you’re encouraged to be yourself at work
- You will have access to a large global talent community, where career growth and aspirations have no limits
- We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, paid leave programs, and paid time off, including a community day to serve your local community
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
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