Senior Brand Creative Manager
At a glance
Senior Creative role at thatgamecompany. Remote, China · full-time.
Pay not stated Creative salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Develop scripts and produce brand videos, UA ads, UGC hooks, and app store visuals for overseas markets
- Shape creative plans around seasonal moments, IP partnerships, and distinct player audiences
- Set visual standards for color, composition, pacing, and cultural fit across regional deliverables
- Brief and coordinate designers, video editors, 3D artists, and outside vendors
- Review funnel metrics to find creative fatigue and guide rapid iteration
What you bring
- At least five years producing brand videos for overseas gaming audiences
- Advanced After Effects and Premiere Pro skills, including VFX plugin use
- Strong command of motion graphics, 2D animation, cinematography, pacing, and visual expression
- Clear reasoning that connects brand identity with user acquisition performance
- Professional Chinese and English, plus a portfolio or showcase link
Who this fits
You’ll suit this role if you understand players across global regions and can explain the creative logic behind visual choices. Passion for global pop culture, anime or manga IPs, and the VTuber ecosystem is valued, while Japanese working fluency is a plus. The role is remote within the APAC region and based in Shanghai, China.
From the employer
Senior Brand Creative Manager
Remote - APAC Region
Job Description
Creative Strategy & Production: Responsible for the ideation, scriptwriting, and production of visual assets across overseas markets, including brand videos, UA (User Acquisition) performance ad creatives, community UGC (User-Generated Content) viral hooks, and app store visual storefronts (App Store / Google Play).
Tailored Audience Campaigns: Formulate customized creative strategies aligned with seasonal themes or IP collaborations (leveraging tags such as Art, Female-oriented, Hardcore Competitive, etc.) to deliver high emotional resonance and precise visual positioning for diverse target demographics.
Global Aesthetic Excellence: Maintain premium international aesthetic standards; strictly control color grading, composition, pacing, and visual sophistication to ensure deliverables resonate with local cultural sensibilities while firmly rejecting low-brow, low-quality, or formulaic user acquisition tropes.
Cross-Functional & Vendor Management**: Guide and collaborate with visual designers, 3D/video editors, and external vendors to execute creative concepts efficiently and at high quality; translate creative intent into structured, logical design briefs for production teams.
Data-Driven Optimization: Routinely analyze full-funnel performance metrics (e.g., CPM, retention rates, CTR, CVR) with strong logical reasoning; agilely diagnose creative fatigue or friction points based on data, and rapidly deploy systematic iteration and optimization plans.
Job Requirements
Industry Experience: 5+ years of experience in overseas gaming brand video production, with a deep capacity to empathize with the emotional pain points, subcultures, and nuances of players across different global regions.
Technical Mastery & Cinematography: Highly proficient in video editing software such as After Effects and Premiere Pro, with the ability to skillfully utilize VFX plugins; expertise in Motion Graphics (MG) and 2D animation is highly preferred. Masterful command of cinematic lens language, pacing, and artistic expression.
Strategic Thinking: Capable of providing robust logical frameworks for every creative pitch (e.g., justifying why specific visual metaphors or editing rhythms are utilized), expertly balancing the intersection of "brand identity" and "UA acquisition efficiency."
Educational Background & Passions: Bachelor’s degree or higher in Fine Arts, Graphic Design, Digital Media, Film & Advertising, or related fields is preferred. Strong passion for and deep understanding of global pop culture, anime/manga IPs, or the Virtual YouTuber (VTuber) ecosystem is a significant plus.
Language Skills: Professional working proficiency in Chinese and English is required; fluency in Japanese as a working language is a highly valued plus.
Portfolio: A professional portfolio or a link to your showcase is required upon application.
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