Digital Marketing Manager - Mandarin Speaking
Los Angeles Full-time Manager Digital Marketing
At a glance
Mid-level Digital Marketing role at HungryPanda. Los Angeles · full-time · no salary stated · we estimate $76,000–$90,000.
Estimated pay
HungryPanda has not published a salary for this role. The figure below is our estimate, not theirs.
$76,000 – $90,000
What the middle half of mid-level digital marketing roles in Los Angeles paid, among postings that did state a salary.
Worked out from 10 postings that stated pay, median $85,000. Last updated Mar 10, 2026.
RoleDigital Marketing
SeniorityManager
LocationLos Angeles
EmploymentFull-time
PostedAug 13, 2026 · 6w ago
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Build U.S. digital marketing plans across Xiaohongshu, Instagram, WeChat communities, and other social channels
- Lead the digital marketing team through content production and campaign delivery
- Source and manage KOL/KOC relationships, reviewing content and improving creator performance
- Run integrated campaigns for acquisition, engagement, brand awareness, and online-to-offline growth
- Test TikTok and live streaming, then use ROI and campaign data to improve results
What you bring
- A bachelor’s degree or higher, plus at least two years in digital marketing and team leadership experience
- Hands-on success growing audiences through Xiaohongshu, Instagram, and broader social media strategies
- Experience overseeing KOL/KOC collaborations and influencer marketing campaigns
- Fluency in English and Chinese, with strong cross-cultural communication skills
- Knowledge of the U.S. Chinese community and the behavior of international students and Chinese families
Who this fits
You’ll fit this role if you can lead a digital marketing team while personally managing social growth, creators, campaigns, and performance analysis. The job is based in Los Angeles and requires full-time work, English and Chinese fluency, and comfort managing several projects in a fast-moving environment.
From the employer
Responsibilities
1. Develop and execute digital marketing strategies for the U.S. market across Xiaohongshu (RED), Instagram, WeChat communities, and other social media channels.
2. Lead and manage the Digital Marketing team to ensure high-quality content production and campaign execution.
3. Build and manage KOL/KOC partnerships, including creator sourcing, collaboration, content review, and performance optimization.
4. Plan and execute integrated marketing campaigns to drive user acquisition, engagement, and brand awareness.
5. Explore and test emerging marketing channels such as TikTok and live streaming, optimizing campaigns based on ROI and performance data.
6. Partner with the Local Marketing team to drive online-to-offline user growth initiatives.
7. Analyze campaign performance and provide actionable insights to continuously improve marketing effectiveness and support brand partnership projects.
Qualifications
1. Bachelor's degree or above.
2. 2+ years of experience in digital marketing with prior team management experience.
3. Experience in internet, food delivery, e-commerce, or consumer brands is preferred.
4. Strong understanding of Xiaohongshu (RED), Instagram, and social media growth strategies, with proven experience driving audience growth.
5. Experience managing KOL/KOC partnerships and influencer marketing campaigns.
6. Strong analytical skills with the ability to translate data into actionable marketing strategies.
7. Fluent in both English and Chinese, with excellent cross-cultural communication skills.
8. Familiar with the Chinese community in the U.S. and consumer behavior of international students and Chinese families.
9. Self-motivated, execution-oriented, and able to manage multiple projects in a fast-paced environment.
1. Develop and execute digital marketing strategies for the U.S. market across Xiaohongshu (RED), Instagram, WeChat communities, and other social media channels.
2. Lead and manage the Digital Marketing team to ensure high-quality content production and campaign execution.
3. Build and manage KOL/KOC partnerships, including creator sourcing, collaboration, content review, and performance optimization.
4. Plan and execute integrated marketing campaigns to drive user acquisition, engagement, and brand awareness.
5. Explore and test emerging marketing channels such as TikTok and live streaming, optimizing campaigns based on ROI and performance data.
6. Partner with the Local Marketing team to drive online-to-offline user growth initiatives.
7. Analyze campaign performance and provide actionable insights to continuously improve marketing effectiveness and support brand partnership projects.
Qualifications
1. Bachelor's degree or above.
2. 2+ years of experience in digital marketing with prior team management experience.
3. Experience in internet, food delivery, e-commerce, or consumer brands is preferred.
4. Strong understanding of Xiaohongshu (RED), Instagram, and social media growth strategies, with proven experience driving audience growth.
5. Experience managing KOL/KOC partnerships and influencer marketing campaigns.
6. Strong analytical skills with the ability to translate data into actionable marketing strategies.
7. Fluent in both English and Chinese, with excellent cross-cultural communication skills.
8. Familiar with the Chinese community in the U.S. and consumer behavior of international students and Chinese families.
9. Self-motivated, execution-oriented, and able to manage multiple projects in a fast-paced environment.
薪酬福利 | Compensation & Structure
- 薪酬结构： 基本工资 + 绩效奖金（Base salary plus performance-based bonus）
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
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