Freelance Campaign Copywriter
At a glance
Mid-level Copywriting role at Idea Peddler. Austin · contract.
Pay not stated Copywriting salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Develop campaign headlines, advertising copy, hooks, and messaging extensions
- Turn strategic or creative starting points into executable campaign language
- Build tone-of-voice systems and messaging frameworks for consistent campaigns
- Create multiple routes, options, and variations across campaign concepts
- Write for digital, print, social, video, outdoor, experiential, and presentation formats
What you bring
- Bring four to seven years of advertising agency experience
- Show campaign development and advertising work through a portfolio
- Provide three to five campaign examples with headline and expansion work
- Know how to turn rough ideas into campaign language without leading strategy
Who this fits
This role suits a fast-moving campaign builder with agency experience, especially someone who has worked with destination, tourism, hospitality, travel, lifestyle, or experience-based brands. You’ll support Creative Directors and Strategists rather than own the initial strategy. It is a freelance contractor role located in Austin, United States.
From the employer
Idea Peddler is seeking a freelance Campaign Copywriter with agency experience to support destination, tourism, hospitality, and place-based marketing initiatives.
We are looking for a builder.
Someone who understands agency life, can work quickly, and knows how to take a partially developed concept and expand it into a campaign.
This role is less about creating the original strategy and more about helping bring strategic and creative ideas to life through language.
Additional consideration will be given to candidates with destination, tourism, hospitality, hotel, resort, or travel industry experience.
Experience
- 4–7 years of advertising agency experience
- Portfolio demonstrating campaign development and advertising work
- Experience developing headlines, campaign extensions, and messaging systems
- Hospitality, destination, travel, tourism, lifestyle, or experience-based brands preferred
What You'll Do
- Develop campaign headlines and advertising copy
- Create hooks, messaging territories, and campaign extensions
- Build tone-of-voice systems and messaging frameworks
- Expand strategic and creative concepts into executable campaigns
- Develop multiple routes, options, and variations
- Write across digital, print, social, video, outdoor, experiential, and presentation formats
- Support Creative Directors and Strategists throughout concept development
The Right Candidate
You are comfortable receiving:
- A strategic insight
- A campaign territory
- A positioning statement
- A creative concept
- A rough idea on a whiteboard
And turning it into:
- Headlines
- Hooks
- Messaging frameworks
- Campaign extensions
- Tone systems
- Advertising executions
- Long-term campaign language
You are not expected to lead the strategy.
You are expected to help build the work.
You know how to generate options, explore possibilities, and help ideas become campaigns.
Portfolio Requirements
Please submit:
- Portfolio website or PDF
- 3–5 examples of advertising campaign work
- Examples demonstrating headline development and campaign expansion
- Brief description of your role on each project
Not this one either?
Claude or ChatGPT reads the other 90,924 for you.
Get better matches →
