Associate Director, Social Media Strategy

Inizio Evoke Open · verified Sep 24, 2026

New York Director Social Media

At a glance

Leadership Social Media role at Inizio Evoke. New York · $125,000–$135,000 base.

SalaryStated by Inizio Evoke

$125,000 – $135,000

Base salary for this role, in USD per year, as published in the posting.

This role, from Inizio EvokeOur estimate for the market: $129,000–$132,500Median $130,000

In line with the market median of $130,000 for lead social media roles in New York.

Worked out from 5 postings that stated pay, median $130,000. Last updated Sep 17, 2026.

RoleSocial Media

SeniorityDirector

LocationNew York

Base pay$125,000–$135,000

PostedAug 25, 2026 · 4w ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape social strategies and content plans, then oversee feedback, consultation, and day-to-day social management
You'll advise clients and teams on platform capabilities, formats, trends, and paid and organic execution
You'll lead social listening and connect social work to broader engagement and omnichannel plans
You'll develop fresh services and methods that strengthen the agency's social strategy offering
You'll help grow client business through existing relationships and new business pitches

What you bring

You'll bring at least five years in health, biotech, or pharmaceutical work
You'll show strategic planning across Facebook, X, LinkedIn, YouTube, and Pinterest, covering paid and organic content
You'll understand FDA and FTC social rules for biotech and pharmaceutical settings
You'll have agency client-service experience, integrated-team collaboration, and mentoring experience
You'll use social monitoring and measurement tools with strong analytical and problem-solving ability

Who this fits

You'll suit a senior social strategist who can guide clients, teams, and health or life sciences work while broadening into engagement, omnichannel, analytics, creative, and account management. The role is remote or hybrid depending on location and is based in New York. A bachelor's degree in life sciences, marketing, or communications is requested.

From the employer

In the journey of life, your career should make a difference.

At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.

About the Role

The Associate Director, Social Media Strategy will be a leader in social media engagements, delivering high quality work across our portfolio of health and life sciences clients while facilitating the growth of the department. You will lead clients and teams through strategic social media initiatives while providing expert insight that can be used in engagement and omnichannel strategy. You'll spearhead innovation by exploring new approaches and services to enhance the agency's offerings.

This is a role for a true T-shaped social media marketer who is well-versed in DTC/HCP social media while expressing an active interest in expanding skills across engagement strategy, omnichannel, data analytics, creative development and account management. You will join an agile team, looking for the next big way to merge data and activation across our portfolio of clients. You will report to the Senior Vice President of Social & Linguistics Strategy and this role can be remote or hybrid depending on location.

You Will:

Lead in creating top-notch social strategies and content plans, ensuring feedback, strategic consultation and social media management is done to a high level.
Guide clients and teams on social media strategies and issues, providing insights before implementation.
Be the go-to social media subject matter expert, providing insight around platform capabilities, specifications and functionalities for clients and external audiences
Inform and develop new approaches, ideas, and services to expand the agency's social media and strategy capabilities
Lead teams through social listening,
Aid in omnichannel and engagement strategy initiatives, promoting social media's alignment into client's omnichannel mix
Counsel clients and teams on best practices for social media execution, showcasing deep knowledge of platform functionalities, formats, trends, and both organic and paid content across major social channels like Facebook, Instagram, TikTok, X, LinkedIn, Pinterest, Snapchat, and YouTube.
Stay up to date with latest digital marketing trends and technologies to maintain a competitive edge

You Will Bring:

5+ years of experience in health, biotech, or pharmaceuticals.
Experience developing and presenting strategic social media plans across various channels, including Facebook, X, LinkedIn, YouTube, and Pinterest, with a strong understanding of both organic and paid content.
Experience growing social media business with existing clients and participating in new business pitches.
Experience mentoring junior team members.
In-depth knowledge of FDA and FTC regulations for social media in the biotech and pharma industries.
Experience in client service, in an agency environment, with experience collaborating within integrated teams.
Skill with social monitoring and measurement tools, with strong analytical and problem-solving abilities.
Bachelor's degree in life sciences, marketing, or communications

Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

The base salary range represents the low and high end of the salary range for this position. This range may differ based on your experience and skill set, geographic location, and cost of living considerations. We consider compensation more than just a base salary – that’s why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.Compensation$125,000—$135,000 USD

Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.