Marketing Data Analyst
At a glance
Mid-level Marketing Analytics role at Integrated Resources INC. Stamford · contract.
Pay not stated Marketing Analytics salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Manage metrics and data that clarify sales pipelines and event-channel performance
- Build reports, dashboards, and visualizations with Tableau, Eloqua, and Oracle OBIEE
- Set measurement methods for direct mail, email, webinars, web, and SEM campaigns
- Examine database health, KPIs, and behavioral or demographic patterns across customer segments
- Turn quantitative findings into guidance for executives and internal business leaders
What you bring
- Hold a bachelor's degree in marketing, statistics, applied mathematics, computer science, or another quantitative field
- Bring three to four or more years of enterprise B2B marketing experience across analysis and campaign or data initiatives
- Use SQL effectively and understand CRM systems and data warehouse architecture
- Show strong command of Excel, Access, PowerPoint, dashboards, enterprise analytics, and data-mining tools
- Explain complex quantitative findings clearly while managing multiple initiatives
Who this fits
This role suits a hands-on, curious, fact-driven marketing analyst who can connect digital and traditional CRM analysis to business decisions. You’ll work onsite in Stamford as a contractor and present findings to business leaders and senior management. An advanced degree or equivalent experience is preferred, and marketing automation experience is optional.
From the employer
Integrated Resources, Inc is a premier staffing firm recognized as one of the tri-states most well-respected professional specialty firms. IRI has built its reputation on excellent service and integrity since its inception in 1996. Our mission centers on delivering only the best quality talent, the first time and every time. We provide quality resources in four specialty areas: Information Technology (IT), Clinical Research, Rehabilitation Therapy and Nursing.
Job Responsibilities:
The position will be responsible for managing the metrics and data that provide better, more meaningful insights on sales pipeline and marketing channel effectiveness for company events.
The role will assist marketing and executives on analyzing campaign strategies and/or provide in-depth analysis of business results, trends and customer behavior to improve sales, profitability and customer value.
The candidate must have a nice blend of Strategy & Analytics within both the Digital and traditional CRM space (direct mail & email) and must be hands on with tools like SQL, R, SAS, Python for data mining and analysis.
Responsibilities
• Analyze data and create reports, dashboards and visualizations using a wide variety of tools including Tableau, Eloqua, and Oracle OBIEE
• Define and implement measurement techniques to assess marketing effectiveness across all channels – direct mail, email, webinars, web, SEM, etc.
• Proactively pursue strategic analysis and provide insight and strategic guidance to business leaders.
• Analyze database health and KPI’s related to audience quality
• Track behavioral and demographic trends across customer segments and manage analytic delivery tools (i.e. – dashboards, etc).
• Effectively communicate analysis to internal business leaders
Required Experience:
• Bachelor's Degree in Database Marketing, Marketing, Statistics, Applied Mathematics, Computer Science or other Quantitative discipline. Advanced degree or experience equivalence preferred
• 3-4+ years of enterprise level B2B marketing with proven success in managing multiple analysis and campaign/data-related initiatives, crafting the methodology, mining/analyzing data, and ultimately delivering final insightful recommendations
• Strong experience with CRM systems and a solid understanding of data warehouse architecture.
• SQL knowledge with proven utilization and application preferred.
• Experience with Dashboards and data visualization tools is preferred such as Tableau and Oracle OBIEE
• Expert with Microsoft Excel, Access and Powerpoint.
• Expert with enterprise-level analytics tools such as Siebel, Hyperion, Epiphany.
• Proficiency with Data Mining tools e.g SPSS Clementine, SAS, Spotfire Miner.
• Broad and deep knowledge of business metrics/scorecards, campaign analysis, experimental design, segmentation solutions, modeling applications, media evaluation, forecasting & financial calculations (ROI customer valuation), , customer strategy development, etc.
• Strong communication skills and demonstrated experience understanding and presenting complex quantitative analysis to business partners and senior management.
• Proven ability to handle multiple tasks/initiatives simultaneously.
• Evident and natural curiosity.
• Fact driven and analytically minded.
• Marketing automation experience, such as Eloqua, Marketo or Hubspot is a plus but not necessary
Feel free to forward my email to your friends/colleagues who might be available. We do have referral bonus, if you refer any of your friends or colleague who are looking out for the same job.
Thanks & Regards,
Sweta Verma
732-549-5907
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