Digital Marketing, Star Plus (Consultant)

Jiostar Open · verified Sep 24, 2026

Mumbai Mid-level Digital Marketing

At a glance

Mid-level Digital Marketing role at Jiostar. Mumbai.

Pay not stated Digital Marketing salary

RoleDigital Marketing

SeniorityMid-level

LocationMumbai

PostedAug 20, 2026 · 5w ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll build and run campaigns across Meta, Google and DSPs, covering audiences, objectives, planning and results
You’ll manage social communication for Star Plus shows, including copy, visuals, posts, reels and short videos
You’ll coordinate social, search and programmatic campaigns with internal teams, agencies and platform partners
You’ll guide ongoing content, trend-led ideas and creative improvements using audience and platform insights
You’ll lead influencer and talent initiatives from selection and briefing through delivery and performance review

What you bring

You have four to five years leading social media and digital marketing work
You’ve worked with consumer, entertainment brands or digital and creative agencies
You understand Instagram, Facebook, short-form content, Meta, Google and DSP campaign operations
You bring strong social writing, editing and creative judgment, with awareness of pop culture and audience behavior
You must have experience managing influencer and talent partnerships

Who this fits

This role suits someone who can combine hands-on social creativity with campaign planning, performance analysis and partner coordination. You’ll need to work at the pace and creative standard expected for Star Plus. It is a six-month consultant position based in Mumbai, India, with graduate or postgraduate study in marketing, communications, media or a related area preferred.

From the employer

Key Responsibilities

Develop and execute digital campaigns across platforms such as Meta, Google and DSPs, with a clear understanding of audience targeting, campaign objectives, media planning and performance.
Also, lead day-to-day social media communication for Star Plus shows across Instagram, Facebook and other relevant platforms, including copy, creatives, posts, reels and short-form content.
Drive digital marketing and campaign planning across social, search and programmatic platforms, working closely with internal teams and external agencies.
Manage always-on social media content while ensuring consistency with Star Plus’ brand tonality, cultural context and content strategy.
Partner with digital and media teams to drive JioHotstar growth and revenue, with an understanding of how digital campaigns contribute to user acquisition, engagement, consumption and monetisation.
Track social, content and platform trends and proactively incorporate relevant trends into the content and digital strategy.
Provide qualitative creative feedback across visuals, captions, hooks, edits and overall social storytelling.
Lead influencer and talent-driven content initiatives, including influencer identification, briefing, execution and performance tracking.
Work with media, digital and platform partners to maximise campaign reach, engagement and performance.
Monitor campaign and platform performance and use insights to optimise content, media and digital campaigns.
Edit, review and refine social and digital content based on platform performance, audience behaviour and emerging trends.

What We’re Looking For

4–5 years of experience managing social media and digital marketing mandates.
Experience working with consumer-facing brands, entertainment brands or digital/creative agencies.
Strong hands-on understanding of Instagram, Facebook and short-form content culture.
Working knowledge of digital platforms including Meta, Google and DSPs, with an understanding of campaign planning, targeting, optimisation and performance.
Strong understanding of digital marketing and how it can contribute to business growth, user acquisition, engagement and revenue.
Strong creative instincts with the ability to write, edit and think natively for social platforms.
Experience managing influencer and talent partnerships is mandatory.
Ability to work at the pace and creative rigour required for Star Plus.
Strong understanding of pop culture, digital trends and audience behaviour.

Nice to Have

Experience in the entertainment, media, OTT or consumer internet space.
Familiarity with digital performance metrics, optimisation and platform dashboards.
Experience working on campaigns for large-scale consumer brands.
Understanding of JioHotstar or other streaming platforms.

Education

Graduate or Postgraduate preferred, ideally in Marketing, Communications, Media or a related field.

Role Duration

6 months