Brand Activation Executive Mass Market Channel
At a glance
Mid-level Brand Marketing role at Kenvue. Europe/Middle East/Africa, Greece, Attica, Marousi · full-time.
Pay not stated Brand Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Help turn the regional brand strategy into annual activation plans across SEE markets
- Review market movements, consumer findings, and sales results to guide brand decisions
- Track budgets, build business cases, and assess potential new opportunities
- Prepare KPI updates and performance reviews while keeping execution consistent across markets
- Coordinate retail media work, agency briefs, and collaboration with Sales, Trade Marketing, and Supply Chain
What you bring
- A bachelor’s or master’s degree in marketing, business administration, or a related subject
- Experience in FMCG brand activation, marketing, or trade marketing
- Strong organization and analysis skills, with clear communication and presentation ability
- Fluent English and working knowledge of MS Office
Who this fits
You’ll suit a mid-level marketer who combines structured planning with hands-on activation across mass-market channels. The role is based in Maroussi, Athens, with hybrid working, and covers regional execution across SEE markets.
From the employer
Kenvue is currently recruiting for:
Brand Activation Executive Mass Market Channel
This position reports into Brand Activation Lead Mass Market and is based at Maroussi (Athens).
What we do
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we are the house of iconic brands. Science is our passion; care is our talent.
Who we are
Our global team is passionate about insights, innovation and delivering the best products to our customers. We put people first, care fiercely, earn trust with science and solve with courage.
What you will do
The Brand Activation Executive for the Mass Market Channel is responsible for supporting the implementation and execution of the regional strategy across SEE markets. This role contributes to business objectives by ensuring effective execution of brand plans.
Key Responsibilities
- Support the development and execution of the annual brand activation plan
- Analyze market trends, consumer insights, and sales performance
- Support business cases and evaluation of new opportunities
- Assist budget tracking and financial alignment
- Prepare performance reviews and KPI tracking
- Ensure consistent execution across markets
- Support retail media and activation initiatives
- Assist in developing agency briefs and coordination
- Collaborate with Sales, Trade Marketing and Supply Chain teams
What we are looking for
Required Qualifications
- Bachelor’s or Master’s degree in Marketing, Business Administration, or related field
- At least years of experience in FMCG brand activation, marketing, or trade marketing
- Strong organizational skills
- Strong analytical mindset
- Good communication and presentation skills
- Fluency in English and proficiency in MS Office
Desired Qualifications
- Experience in shopper marketing
- Hands-on execution mindset
- Strong interpersonal and collaboration skills
- Interest in retail media and activation
What’s in it for you
- Competitive Benefit Package
- Learning & Development Opportunities
- Medical plan
- Pension Scheme
- Canteen on site
- Hybrid working approach
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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