Beauty and Wellness Social Media and Content Creator

Lago Open · verified Sep 24, 2026

Remote Serbia Full-time Mid-level Social Media

At a glance

Mid-level Social Media role at Lago. Remote, Serbia · full-time.

Pay not stated Social Media salary

RoleSocial Media

SeniorityMid-level

LocationSerbia

WorkplaceRemote

EmploymentFull-time

PostedMay 5, 2026 · 4mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build the social strategy with the founder and keep the monthly content calendar current
Develop trend-aware concepts, then film, edit, and publish on-camera UGC content
Run daily activity across TikTok, Instagram, YouTube, Pinterest, and Facebook, including community replies
Drive sales through TikTok Lives, shoppable posts, and platform commerce tools
Report on reach, engagement, follower growth, and social-attributed revenue with clear recommendations

What you bring

Confidence filming yourself regularly and joining photoshoots or video production
Hands-on experience with TikTok, Instagram, Pinterest, and other social platforms
Real interest in beauty and wellness, with an authentic fit for a female-focused brand
Ability to use AI tools for content creation and editing, or learn them quickly
Strong organization, communication, and follow-through on calendars and weekly targets

Who this fits

You’ll suit a high-output, high-ownership role where you are both the on-camera face of the brand and accountable for social growth and sales. The work is remote and listed for Serbia, with a Monday to Friday schedule from 9AM to 5PM MST. The role can be part time or full time and requires effective async collaboration across time zones.

From the employer

Job Title: Social Media & Content Creator | UGC, Growth & Social Commerce (Part or Full Time)
Location: Remote | Open to Part Time or Full Time
USD Salary: $10-$12/hour (Negotiable based on experience)
Schedule: Monday - Friday. 9AM - 5PM MST

Our partner is a clean beauty self-tanning brand (soon to be expanding into wellness) built on a simple premise: hormone-safe, skincare-first products that actually work. Founder-led, bootstrapped brand growing fast across TikTok, Instagram, and Pinterest - and they are looking for someone to join in on early growth!

This is a high-output, high-ownership role. You'll be on camera. You'll use AI tools. You'll help build a community that buys.

Content Delivery Goals (Weekly):

5 Reels
10 TikToks
Live selling on TikTok
2 in-feed posts (IG and Facebook)
3–4 Story frames per day (IG and TikTok)
3 Pinterest pins

What We Need

On-camera confidence - you will be a face of this brand and responsible for sales across social platforms.
Hands-on experience with TikTok, Instagram, and Pinterest
Familiarity with AI tools for content, photography/videography (or a strong willingness to learn fast)
Genuine interest in beauty and wellness — this has to be a space you actually care about
Organized, reliable, able to hit weekly targets without hand-holding
Strong communication skills, especially working async across time zone

Key Responsibilities

Content Strategy & Planning

Work with Founder to define and refine content strategy across TikTok, Instagram, Pinterest, and any emerging channels
Own and maintain the monthly content calendar across all platforms
Ideate and pitch creative concepts weekly - staying ahead of trends, sounds, and formats that fit the brand

Content Creation & Execution

Be on camera regularly as a face of the brand — UGC-style, authentic, no heavy production
Use AI photography and visual tools to supplement and scale content production
Manage the full production cycle: concept, filming, editing, posting

Social Media Management

Manage day-to-day presence across TikTok, Instagram, YouTube, Pinterest, and Facebook
Engage with the community - comments, DMs, and building real relationships with followers

Social Commerce & Growth

Own social channel growth as a KPI — follower count, reach, and engagement are yours to move
Own social-driven revenue as a KPI — you are directly responsible for generating sales through our social channels
Drive sales through TikTok Lives, shoppable content, and platform-native commerce features (TikTok Shop, Instagram Shopping)
As paid social scales, be a key voice in deciding what organic content becomes an ad

Reporting

Track weekly and monthly benchmarks across all platforms: reach, engagement, follower growth, and social-attributed revenue
Deliver a simple performance recap to founder regularly with clear takeaways and recommendations
Connect content performance to sales data so we always know what's working and why

Requirements

This position requires regular on-camera presence for content creation, so confidence and comfort with filming yourself are essential.
Strong interest and familiarity with beauty and wellness products
Ability to align authentically with a female-focused brand
Ability to leverage AI for content creation and editing
Excellent communication and collaboration skills
Creative mindset with ability to generate fresh content ideas
Experience with TikTok, Instagram, Pinterest, and other social platforms
Comfortable participating in photoshoots and video production
Ability to organize and manage content calendars and deliverables
Flexible, adaptable, and growth-oriented mindset

Benefits

Remote Work: Work from anywhere—our team is global, and we value work-life balance.

Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.

Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.