Paid Media & Analytics Specialist
At a glance
Mid-level Paid Media role at languagedoctors. Colombia · full-time.
Pay not stated Paid Media salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run Google Ads and Meta Ads daily, then adjust campaigns based on results
- Own campaign setup, audiences, bids, creative assets, and budget allocation
- Track CPA, ROAS, CTR, CPC, and conversion rate to assess performance
- Configure conversion events and pixels, using GTM to resolve tracking issues
- Use GA4 insights to make improvements and share weekly reports with recommendations
What you bring
- At least two years managing digital advertising campaigns
- Hands-on experience with Google Ads and Meta Ads, including Facebook and Instagram
- Working knowledge of Google Tag Manager and Google Analytics 4
- Experience validating conversion tracking and optimizing spend toward performance targets
- A bachelor’s degree in a relevant field and C1-level English or higher
Who this fits
You’ll fit a remote, full-time role for an intermediate paid media professional who is comfortable owning results and making optimizations independently. You’ll collaborate with Marketing and Operations while receiving strategy and priority guidance from leadership.
From the employer
Employment Type: Full-Time
Experience Level: Intermediate
Location: Remote
We’re looking for a Paid Marketing Media & Analytics Specialist who thrives on data, owns outcomes, and knows their way around a campaign dashboard as well as a performance report. You’ll manage paid advertising campaigns end-to-end from setup and targeting
through
optimization and reporting, across Google Ads and Meta Ads.
You’ll work closely with our Marketing and Operations teams, with direct support from leadership on strategy and priorities.
Key Responsibilities
- Execute, monitor, and optimize
Google Ads and Meta Ads campaigns daily.
- Manage campaign structure, targeting, bidding strategies, creatives, and budgets.
- Monitor and analyze key performance indicators, including CPA, ROAS, CTR, CPC, and Conversion Rate.
- Set up and manage conversion tracking, events, and pixels.
- Work with Google Tag Manager (GTM) to implement and troubleshoot tracking.
- Analyze user behavior and performance data using Google Analytics 4 (GA4).
- Identify optimization opportunities and implement improvements autonomously.
- Prepare and deliver weekly performance reports with clear insights and recommendations.
Requirements & Qualifications
Technical & Professional Requirements
- Minimum 2 years of proven experience managing digital advertising campaigns.
- Hands-on experience with Google Ads and Meta Ads (Facebook & Instagram).
- Strong working knowledge of Google Tag Manager.
- Proficiency in Google Analytics 4 (GA4).
- Experience setting up and validating conversion events and tracking.
- Ability to manage budgets and optimize
toward
performance goals.
Language
- English Level: C1 (Advanced) or above.
Educational Background
- Bachelor's degree in Marketing, Advertising, Business, Data Analytics, or related field.
- Relevant certifications are a plus (e.g., Google Ads Certification, Meta Blueprint), but not mandatory.
Nice to Have
- Experience with A/B testing creatives and landing pages.
- Familiarity with additional paid channels (YouTube Ads, Display, or retargeting strategies).
Visit our website at www.thelanguagedoctors.org to learn more about us
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