MARKETING ASSOCIATE
At a glance
Entry-level General Marketing role at Lextorah LDS. Lagos · full-time.
Pay not stated Marketing Associate salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Use analytics to find growth opportunities and improve marketing efficiency and ROI
- Run and refine online and offline channels to win customers and grow revenue
- Lead outsourced sales staff through coaching, account work and acquisition targets
- Create product training materials and deliver hands-on sessions
- Track KPIs and dashboards while coordinating teams around stronger execution
What you bring
- You hold a BSc or HND, or offer equivalent experience, with a strong academic record
- You bring at least five years in marketing, online marketing or online advertising
- You understand education markets and have digital and performance marketing experience
- You can solve business problems alone or with others and identify key business drivers
- You have Excel, communication, presentation, leadership and coaching skills
Who this fits
You’ll fit a fast-changing role for someone who cares about entrepreneurship, eLearning, analytics, measurable outcomes, schools and students. You’ll need to work independently while collaborating with internal and external teams. The position is full-time and onsite in Lagos.
From the employer
Lextorah specialises in enterprise learning technologies and talent management. Lextorah’s mission is to unleash talent and abilities. The Lextorah Learning Series (LLS) Team contributes directly to this mission by helping teachers to teach and learners to learn. We succeed when we help our customers grow their business.
The LLS Marketing team is seeking a highly quantitative, driven and creative Marketing Associate who’s passionate about entrepreneurship, eLearning, online marketing, analytics and driving measurable results. The successful candidate will drive the analytics necessary to identify opportunities for impact, and execute ideas with measurable large scale marketing programs using database-driven marketing and call centre operations achieving superior results from volume and ROI perspectives..
The ideal candidate will be passionate about Lextorah Learning Series, Schools and students/children, work well independently and in a fast-paced, dynamic environment.
Responsibilities;
Be an expert in Lextorah Learning Series and other eLearning products.
Drive customer acquisition through scaled direct marketing channels
Own, manage and optimise multiple online and offline marketing channels and drive overall short and long-term performance to increase customer acquisitions and grow revenue.
Generate breakthrough analytical insights and leverage them to improve efficiency and ROI.
Build, coach and manage a high performing outsourced sales team focused on customer acquisition and account management to execute sales target.
Drive product training curriculum and perform hands-on training
Analyze KPIs and dashboards with focus on maximising performance.
Work collaboratively with internal and external teams to ensure best practices are implemented.
Requirements
BSc or HND degree with strong academic background or equivalent experience
+5 years of experience in marketing, online marketing, online advertising, Education Industry
Experience with digital and performance marketing
Understanding the educational market
Exceptional ability to problem-solve individually or in a group setting and understand key drivers of the business.
Strong leadership and coaching skills, prior experience managing salespeople a plus
Proficient in Microsoft Excel
Excellent communication and presentation skills
Demonstrated ability to perform well in a highly dynamic, rapidly changing environment
Be a team player
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