Marketing Automation Manager (Lifecycle & AI Enablement)
At a glance
Mid-level Email Marketing role at Libertex Group. Remote, Serbia · full-time.
Pay not stated Email Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run conversion and retention campaigns through email, push, and in-app channels
- Write lifecycle copy for different audience segments and customer stages
- Build automated journeys and behavioral triggers for activation, engagement, reactivation, and promotions
- Keep testing campaign messages, formats, mechanics, and timing
- Use Mixpanel, Amplitude, or similar tools to assess campaign and funnel results
What you bring
- At least two years of hands-on marketing automation or lifecycle marketing work
- A strong grasp of customer journeys and lifecycle strategy, plus excellent copywriting
- Practical A/B testing experience and familiarity with CRM automation platforms such as Blueshift, Braze, Customer.io, or Iterable
- Experience with product analytics and in-app formats including push notifications, messages, inboxes, and modals
- Basic HTML/CSS skills, fluent English, and experience personalizing dynamic content at scale
Who this fits
You’ll suit this role if you like building and running lifecycle programs while using AI tools to work faster and extend CRM capabilities. The position is remote in Serbia and sits within a global team. Fintech, crypto, or forex experience is preferred, and you’ll need to submit your CV in English.
From the employer
Libertex Group Overview
Established in 1997, the Libertex Group is an international powerhouse with over 28 years of financial markets expertise.
Over the years, the Libertex Group has helped shape the online trading industry by merging together innovative technology, market movements and digital trends. This was made possible with the introduction of ‘Libertex’, the multi-awarded online trading platform with which anyone can access the market and invest in stocks or trade CFDs with underlying assets being commodities, Forex, ETFs, cryptocurrencies, and others.
A firm believer in the power of sports to inspire, empower and push for success, Libertex is the Official Online Trading Partner of Audi Revolut F1® Team.
The Libertex Group in Numbers:
• 28+ years of fintech experience
• 3M+ clients worldwide
• 700+ employees
• 45+ international awards (for Libertex)
• 300+ tradable assets (through Libertex)
The Libertex Group is constantly driven by a single passionate purpose – to tirelessly work on developing amazing fintech for people who simply want to have ‘more’ in their lives.
Job Overview
We are looking for a hands-on Lifecycle / Marketing Automation Specialist with a strong AI-first mindset.
This role is about running classic lifecycle marketing (activation, conversion, retention, monetization), and executing it faster and smarter using AI tooling.
If you enjoy experimenting, building, and pushing marketing automation beyond standard CRM capabilities - this role is for you.
Responsibilities:
- Own and execute conversion and retention campaigns across email, push, and in-app channels
- Write high-quality copy adapted to different lifecycle stages and user segments
- Build and maintain automated customer journeys and behavioral triggers (activation, engagement, reactivation, promo flows)
- Run continuous A/B tests (messages, formats, mechanics, timing)
- Analyze campaign and funnel performance using product analytics (Mixpanel, Amplitude, etc.)
Requirements
Key Skills Required:
- 2+ years of hands-on experience in Marketing Automation or Lifecycle Marketing.
- Strong understanding of customer journey and lifecycle marketing.
- Excellent copywriting skills.
- Solid experience with A/B testing
- Hands-on experience with automation / CRM platforms (Blueshift, Braze, Customer.io, Iterable, or similar).
- Experience working with product analytics tools (Mixpanel, Amplitude, GA, etc.).
- Experience with in-app communication: push notifications, in-app messages, inboxes, modals.
- Basic HTML/CSS knowledge.
- Fluent English (written and spoken).
- Experience with dynamic content and personalization at scale.
- Fluency in English (written and spoken). PLEASE SEND YOUR CV IN ENGLISH!
Additional Skills Preferred:
Experience in fintech, crypto, or forex products.
Benefits
- 21 working days of annual leave
- Work remotely whilst being part of a global team
- Udemy Business unlimited membership
- Professional and personal development opportunities in a fast-growing environment
Libertex Group is an equal opportunity employer, fostering an inclusive and diverse environment. We do not discriminate based on any characteristic protected by the law. Candidate privacy is respected, and all data is securely stored and used solely for recruitment purposes, in line with GDPR and our internal policies. Unsuccessful applicants may have their data retained for future opportunities unless deletion is requested.
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