Brand Manager - ( Subsidiary: Cookievore )
On-site El Sheikh Zayed City Full-time Manager Brand Marketing
At a glance
Mid-level Brand Marketing role at Linah Group. El Sheikh Zayed City · full-time.
Pay not stated Brand Manager salary
RoleBrand Marketing
SeniorityManager
LocationEl Sheikh Zayed City
WorkplaceOn-site
EmploymentFull-time
PostedJul 22, 2026 · 2mo ago
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll build brand plans and keep positioning, voice, and visual identity consistent across customer touchpoints
- You'll run and assess campaigns across digital, social, and offline channels, then improve results
- You'll research customers, competitors, and market movement to find growth opportunities and shape product positioning
- You'll manage packaging, marketing materials, and visuals while coordinating with Design, Sales, Production, and Product Development
- You'll track brand KPIs and campaign results, using findings to strengthen engagement and brand equity
What you bring
- A bachelor's degree in Marketing, Business Administration, or a related discipline
- Three to five years in brand management, marketing, or consumer marketing, including mandatory FMCG experience
- Experience with integrated campaigns and product launches is strongly preferred
- Working knowledge of digital platforms, social media, market research, performance analytics, Microsoft Office, and marketing analytics tools
Who this fits
This role suits a strategic, creative, analytical marketer who communicates clearly, manages projects, and works well with multiple teams. You'll need to be comfortable making decisions and operating in a fast-moving FMCG setting. The position is onsite in El Sheikh Zayed City, Egypt.
From the employer
Brand Strategy & Development
- Develop and implement comprehensive brand strategies aligned with the company's business objectives.
- Maintain and strengthen the company's brand positioning and identity across all customer touchpoints.
- Ensure consistent brand messaging, tone of voice, and visual identity.
- Plan, execute, and evaluate integrated marketing campaigns across digital, social media, and offline channels.
- Coordinate promotional activities, product launches, and seasonal campaigns.
- Monitor campaign performance and optimize marketing activities to maximize ROI.
Market Research & Consumer Insights
- Analyze market trends, customer behavior, and competitor activities.
- Identify opportunities for innovation and brand growth.
- Translate customer insights into actionable marketing strategies and product positioning.
Brand Assets & Cross-Functional Coordination
- Oversee the development of packaging, marketing materials, and brand visuals.
- Collaborate with Design, Sales, Production, and Product Development teams to ensure brand consistency.
- Support new product launches through effective branding and communication strategies.
Performance & Continuous Improvement
- Monitor brand performance using relevant KPIs and market data.
- Measure campaign effectiveness and recommend improvements.
- Stay updated with industry trends, digital marketing developments, and consumer preferences.
- Continuously identify opportunities to strengthen brand equity and customer engagement.
Requirements
Education
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3-5 years of experience in Brand Management, Marketing, or Consumer Marketing.
- FMCG industry experience is mandatory.
- Experience managing integrated marketing campaigns and product launches is highly preferred.
- Strong understanding of brand management principles and consumer marketing.
- Experience with digital marketing platforms and social media marketing.
- Knowledge of market research techniques and performance analytics.
- Proficiency in Microsoft Office and marketing analytics tools.
- Familiarity with graphic design workflows and creative development processes is an advantage.
- Strategic thinking and business acumen
- Creativity and innovation
- Strong analytical and problem-solving skills
- Excellent communication and storytelling abilities
- Project management and organizational skills
- Cross-functional collaboration and stakeholder management
- Results-oriented mindset with attention to detail
- Ability to work in a fast-paced FMCG environment
- Leadership, initiative, and decision-making skills
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