Senior Paid Media Manager (Enterprise B2B)
At a glance
Senior Paid Media role at Loadsmart. Chicago · full-time · $120,000–$140,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own paid acquisition across Opendock, ShipperGuide, and Loadsmart AI, working in ad accounts each day
- Build account-based programs using target accounts, matched audiences, and signals from Salesforce, Clay, Apollo, and Qualified
- Create ad and landing-page content, then launch pages through Base44 and HubSpot
- Run page, offer, headline, CTA, and form tests to improve lead quality and volume
- Track funnel performance, manage budgets, and present weekly pipeline recommendations to leadership
What you bring
- Five to seven years of B2B SaaS performance marketing experience
- Personal ownership of at least $500K in yearly paid media spend with results above category benchmarks
- Independent campaign expertise in Google Ads and LinkedIn Campaign Manager
- Experience reaching distinct buyer groups, including named-account programs and different sales-cycle lengths
- HubSpot, Salesforce, and measurement expertise across GTM, GCLID, offline conversions, UTMs, CRM reporting, writing, and test analysis
Who this fits
You’ll fit a hands-on, self-sufficient role that expects you to manage performance directly rather than oversee an agency. The job is onsite in Chicago and open to U.S. applicants authorized for full-time work; visa sponsorship is not available.
From the employer
We are looking for a talented, hands-on Senior Paid Media Manager to join our team! We are seeking someone who is genuinely self-sufficient, analytically rigorous, and comfortable owning a number in front of leadership rather than directing an agency. Loadsmart builds the software and AI that moves freight across three products with distinct buyers: Opendock (dock scheduling), ShipperGuide (our AI-native TMS), and Loadsmart AI (autonomous freight). This role owns paid acquisition across all three: strategy, execution, landing pages, tracking, reporting, and performance management, hands-on in the ad accounts every day.
Job Type: Exempt - U.S. Only
DEPARTMENT: Growth Marketing
LOCATION: Chicago
WHAT YOU GET TO DO:
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Build and manage account-based paid programs, target-account audiences, matched audiences, and intent signals from Salesforce, Clay, Apollo, and Qualified.
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Write your own ad copy, headlines, and on-page content, and build and launch landing pages using Base44 and HubSpot
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Run a continuous A/B testing program across page layout, headline, offer, and CTA, and optimize form conversion for lead quality and volume
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Own conversion tracking and measurement end-to-end: GTM, GCLID capture, offline conversion imports, UTM governance, and Salesforce lead source integrity
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Manage performance across the full funnel, from impressions and CTR through MQL, SQO, and pipeline, diagnosing exactly where performance is breaking down
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Own budget pacing, forecasting, and allocation across three products and segments, holding yourself accountable to projected outcomes
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Deliver weekly performance reports and executive-ready pipeline reviews, with clear reallocation recommendations and well-framed risks
REQUIRED QUALIFICATIONS:
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5–7 years of B2B SaaS performance marketing experience
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Personally managed $500K+ in annual paid media budget, with results that beat category benchmarks
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Deep hands-on expertise building, auditing, and optimizing campaigns independently in Google Ads and LinkedIn Campaign Manager
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Proven experience running paid across materially different buyer segments, ideally a high-velocity motion running in parallel with a long enterprise cycle
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Account-based paid experience — building target account audiences and running paid programs against a sales-agreed named account list
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Fluent in building landing pages and forms in HubSpot, including native A/B testing
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Strong measurement fundamentals: GTM, GCLID mapping, offline conversion imports, UTM governance, CRM-integrated lead source reporting
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Salesforce fluency for pipeline and closed-won reporting
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Strong writing skills for ad copy, landing pages, and offers, plus analytical rigor to size opportunities and design tests that reach significance
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