Lifecycle Marketer, Self-Serve
At a glance
Mid-level Email Marketing role at Lovable. London · full-time.
Pay not stated Email Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run lifecycle programs for self-serve users through activation, engagement, retention, and reactivation
- Build behavior-based journeys that choose audiences, timing, channels, and messages across email, inbox, push, and newer CRM channels
- Pilot lifecycle work for launches, experiments, and go-to-market moments
- Use AI and automation for content creation, personalization, segmentation, decision logic, and analysis
- Test each program and measure incremental impact against a baseline with Data, Product, and GTM partners
What you bring
- At least five years running B2C lifecycle, CRM, or growth programs for consumer or PLG businesses
- At least three years using a modern lifecycle platform such as Braze, Iterable, or Customer.io
- Fluency with Liquid, email HTML/CSS, audience segmentation, and event-based campaign design
- Experience building adaptive lifecycle systems and applying AI or automation to marketing workflows
- Comfort with ambiguity plus strong content judgment that keeps communications aligned with Lovable’s brand
Who this fits
This role suits a hands-on lifecycle marketer who can move quickly, improve systems over time, and collaborate with Data, Product, and GTM teams. Lovable describes a small, fast-moving team with high ownership and low-ego collaboration. The listing places the role in the United Kingdom but gives no more specific location. Applications must be submitted in English, the company’s working language.
From the employer
TL;DR - You’ll execute Lovable’s lifecycle marketing for the self-serve base - activation, engagement, retention, and reactivation. Hands-on, AI-first, and increasingly driven by intelligent personalization. You’ll shape how millions of builders experience Lovable every day.
Why Lovable?
Lovable is the software creation platform that gives people the power to act on the problems closest to them. For decades, turning an idea into software required so much capital, technical fluency, and time that many ideas never came to life. Lovable is the counterargument: a platform for all people with ideas, ambition, and problems worth solving. From solopreneurs to small business owners to teams at companies like Adidas and Zendesk, people have built over 60 million projects on Lovable since its launch in November 2024. And we’re just getting started.
We’re building a generational company from Stockholm, with growing teams in London, Boston, New York, and San Francisco. Our team is small, talent-dense, and moving quickly, with a culture rooted in extreme ownership, high velocity, and low-ego collaboration. We look for people who care deeply, ship fast, and are eager to make a dent in the world.
Lovable is one of TIME’s 100 Most Influential Companies and has been recognized on the Forbes AI 50 and CNBC Disruptor 50, reflecting our momentum as one of Europe’s fastest-growing AI companies and one of the most ambitious places to build in this next era of software.
What we’re looking for
5+ years in B2C lifecycle, CRM, or growth marketing at consumer or PLG scale
3+ years of deep, hands-on expertise with a modern lifecycle marketing platform like Braze, Iterable, or Customer.io
Fluency in Liquid templating and email HTML/CSS, segmentation logic, and event-driven campaign architecture, experience with CDPs, event pipelines (e.g., RudderStack) and SQL for self-serve analysis makes you even stronger here
Experience building adaptive, evolving lifecycle systems, not just static journeys
Hands-on experience applying AI and automation to content creation, personalization, segmentation, and decisioning logic
Comfort operating in ambiguity and designing systems that improve over time
Content craftsmanship to ensure content going out always builds on Lovable’s brand
What you’ll do
Operate lifecycle marketing for the self-serve base across activation, engagement, retention, and reactivation.
Lifecycle PoC for product launches, experiments, and GTM moments
Design intelligent, rules-based or algorithmic lifecycle programs that dynamically decide who to message, when to reach them, which channel to use (email, inbox, push, and emerging CRM channels), and what content to send, based on behavior and context
Work AI-first across your entire workflow, applying AI and automation to content generation, personalization, segmentation, decisioning, and analysis
Build experimentation and data-driven optimization into every lifecycle program, measuring true incremental impact rather than surface-level engagement
Partner closely with Data, Product, and GTM teams so lifecycle messaging feels native, timely, and valuable
What Success Looks like
Increased lift from lifecycle marketing you’re working on vs baseline
Builders experience Lovable’s lifecycle messaging as remarkably relevant, well-timed, and valuable - not noisy or generic
About your application
Please submit your application in English. It’s our company language, so you’ll be speaking lots of it if you join.
We treat all candidates equally - if you’re interested, please apply through our careers portal.
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