Digital Lead Generation Manager
At a glance
Mid-level Demand Generation role at MaxAccelerate. Remote, United Arab Emirates · full-time.
Pay not stated Demand Generation salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll build scalable lead acquisition programs across regions and channels
- You'll run SEO, paid search, LinkedIn, PPC, and AI prospecting campaigns
- You'll set up Salesforce lead management and marketing automation for tracking and outreach
- You'll use scoring, segmentation, funnel data, and KPIs to improve conversion and ROI
- You'll align with sales, content, and design teams while leading ABM for valuable accounts
What you bring
- Bring at least three years in lead, digital, or demand generation
- Have technology-sector experience, especially with CRM, Salesforce, SaaS, or similar
- Know Salesforce, AI lead-generation tools, and marketing automation platforms
- Have hands-on Google AdWords, LinkedIn advertising, and SEO experience
- Understand B2B funnels, inbound and outbound acquisition, and conversion analytics
Who this fits
You'll suit this role if you are strategic, data driven, proactive, and comfortable building processes from scratch. You'll work remotely from the UAE, Portugal, or UK, with an option to relocate to Dubai after the probation period. The role involves coordinating with sales, content, and design teams within a global team
From the employer
Location: Remote / UAE / Portugal/UK - Option to relocate to Dubai post Probation Period
Company: Kompetenza
Department: Marketing & Sales
Reports To: Sales Director
About Kompetenza
Kompetenza is a Salesforce partner specializing in CRM solutions, FlexTeam Pods, and digital transformation services. We help businesses scale efficiently by leveraging cutting-edge CRM, AI-driven lead generation, and marketing automation technologies.
Role Overview
We are looking for a Manager of Lead Generation to build and implement a digital infrastructure for acquiring new customers in multiple territories. This role will focus on developing a multi-channel lead generation strategy, utilizing CRM (Salesforce), marketing automation, AI-powered lead gen tools (like Amplemarket or similar), LinkedIn marketing, Google AdWords, SEO, and digital campaigns.
This is an exciting opportunity to build a lead generation engine from the ground up, working with advanced AI-driven solutions, digital marketing techniques, and sales automation. The ideal candidate will have experience in the technology sector, particularly in CRM or Salesforce ecosystems, and will be hands-on in designing and executing scalable lead acquisition strategies.
Key Responsibilities
1. Lead Generation Strategy & Execution
- Design and implement a scalable lead generation system to acquire customers in multiple regions.
- Develop and manage multi-channel campaigns, leveraging SEO, paid advertising, LinkedIn, and AI-driven prospecting.
- Use AI-based lead generation platforms (e.g., Amplemarket, ZoomInfo, Apollo.io, or similar) to optimize prospecting and outreach.
- Oversee Google AdWords, PPC campaigns, and targeted paid advertising strategies.
2. CRM & Marketing Automation Infrastructure
- Build and maintain a lead management system within Salesforce CRM, ensuring data is structured for automation and conversion tracking.
- Implement and optimize marketing automation platforms (HubSpot, Pardot, Marketo, or similar) to automate email and drip campaigns.
- Leverage AI-driven tools for automated outreach, personalized email campaigns, and customer targeting.
3. Digital Marketing & SEO Optimization
- Develop and execute SEO strategies to enhance online visibility and organic lead acquisition.
- Optimize website landing pages and content strategy for lead conversion.
- Manage and improve LinkedIn marketing campaigns, including outreach and sponsored ads.
- Track key lead generation KPIs, ensuring performance optimization and ROI maximization.
4. Data-Driven Optimization & Analytics
- Implement lead scoring and segmentation models to identify high-converting prospects.
- Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies.
- Use AI-powered analytics and automation to continuously optimize lead generation efforts.
5. Collaboration & Leadership
- Work closely with the sales team to align lead generation strategies with revenue goals.
- Coordinate with content marketers and designers to create compelling assets that drive engagement.
- Lead the implementation of ABM (Account-Based Marketing) strategies to target high-value clients.
Requirements
key Requirements
Must-Have Skills & Experience
✔ 3+ years of experience in lead generation, digital marketing, or demand generation.
✔ Proven experience in the technology industry (CRM, Salesforce, SaaS, or similar).
✔ Strong knowledge of Salesforce CRM, AI-driven lead gen tools (Amplemarket, ZoomInfo, etc.), and marketing automation.
✔ Hands-on experience in Google AdWords, LinkedIn advertising, and SEO optimization.
✔ Expertise in data-driven marketing, campaign performance tracking, and conversion optimization.
✔ Strong understanding of B2B sales funnels and outbound/inbound lead generation.
Soft Skills & Personality Traits
✔ Strategic thinker with a data-driven mindset.
✔ Proactive and hands-on – able to build processes from scratch.
✔ Excellent project management and execution skills.
✔ Strong communication and stakeholder management skills.
Benefits
Why Join Kompetenza?
✅ Build a lead generation machine from the ground up – an exciting opportunity to create a scalable system.
✅ Work with cutting-edge AI and automation tools to optimize sales outreach.
✅ High earning potential – competitive salary with performance-based commission.
✅ Remote work flexibility with a global team.
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