Assistant Manager, Digital Marketing
Melco Resorts & Entertainment Open · verified Sep 24, 2026 At a glance
Mid-level Digital Marketing role at Melco Resorts & Entertainment. City of Dreams Macau · full-time.
Pay not stated Digital Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Write and edit engaging website content in several languages, especially Simplified Chinese
- Work with other teams to align web content with brand direction and business goals
- Research audiences and market developments to shape effective content
- Improve pages for traditional and newer search engines using SEO and GEO practices
- Review site metrics and user feedback to strengthen content and engagement
What you bring
- At least five years in digital marketing, copywriting, or website content creation
- Background in hospitality, hotels, travel, or an agency, including relevant client work
- A bachelor’s degree in marketing, communications, linguistics, or a related discipline
- Strong Simplified Chinese and English writing and editing, with careful attention to detail
- Knowledge of SEO tools such as Google Analytics and experience with content management systems
Who this fits
You’ll suit this role if you can manage multilingual web copy while protecting a consistent brand voice across China and international markets. The position is based at City of Dreams Macau in Macao and is full-time. Experience with audience-focused copy that supports engagement and conversion is important.
From the employer
POSITION SUMMARY:
The Assistant Manager, Digital Marketing is to support and develop engaging copy for Melco website in multiple languages. The role is to gatekeep the consistency in brand voice across all website content and ensuring best practices for SEO/GEO.
PRIMARY RESPONSIBILITIES:
- Develop, write, and edit high-quality, engaging copy for our website in multiple languages, with an emphasis on Simplified Chinese.
- Collaborate with cross-functional teams to ensure content aligns with brand strategy and meets business objectives.
- Conduct thorough research to understand the target audience and market trends for effective content creation.
- Optimize website content for traditional & emerging search engines, ensuring best practices for SEO/GEO are implemented.
- Maintain consistency in brand voice and messaging across all website content.
- Analyse website performance metrics and user feedback to refine content strategies and improve user engagement.
- Stay updated on trends in digital marketing and content creation, for both China market and international markets.
QUALIFICATIONS:
Experience
- Minimum 5 years of experience in digital marketing, copywriting, or content creation for websites, preferably in multiple languages.
- Experience in the hotel, hospitality, travel, or marketing agency sectors, with a proven track record in managing related client projects.
Education
- Bachelor’s degree in Marketing, Communications, Linguistics, or a related field.
Skills / Competencies
- Exceptional writing and editing proficiency in Simplified Chinese and English, demonstrating strong attention to detail.
- Ability to craft compelling website copy that drives engagement and conversion.
- Familiarity with SEO best practices and tools (e.g., Google Analytics).
- Experience with content management systems.
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