Assistant Manager, Social Media
Melco Resorts & Entertainment Open · verified Sep 24, 2026 At a glance
Mid-level Social Media role at Melco Resorts & Entertainment. City of Dreams Macau · full-time.
Pay not stated Social Media salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll manage platform content, monthly calendars, shoots, and performance reporting
- You'll plan outreach and oversee influencer, production, and entertainment-show initiatives
- You'll coordinate campaigns with social platforms, agencies, internal teams, and external vendors
- You'll evaluate marketing results, track trends and competitors, and build online reviews and reputation
What you bring
- You have at least three years of international Facebook, Instagram, and TikTok experience plus hospitality or luxury KOL collaboration
- You write strongly in Traditional Chinese and English and communicate effectively in English and Cantonese
- You understand platform requirements, international trends, and social measurement and tracking methods
- You can lead campaigns independently, manage competing work, and collaborate across teams
Who this fits
You'll suit a highly organized social media professional who can work independently while coordinating with business units and vendors. The role is based at City of Dreams Macau and requires flexibility for evening and weekend work. You should be comfortable in a fast-moving environment with changing deadlines.
From the employer
POSITION SUMMARY:
Assistant Manager, Social Media reports to Manager, Social Media and is responsible for the execution of international social media platform’s strategy and implementation to drive brand advocacy
PRIMARY RESPONSIBILITIES:
- Manage relevant social media content to drive growth and engagement on social media platforms.
- Manage monthly social media calendars, monthly social media shooting and deliver monthly reports.
- Assist in planning and implementing social media outreach campaigns to drive awareness.
- Develop and manage social influencer programs, social media shooting programs and entertainment shows.
- Manage relationships with social media platform partners and agencies on campaigns.
- Analyze and review social media marketing effort.
- Monitor social media trends and key competitors’ activities.
- Manage and monitor efforts in building online reviews and reputation.
- Staying up to date on best practices and emerging trends in social media
- Perform other duties when needed
QUALIFICATIONS:
Experience
- At least 3 years relevant experiences in both international social media platform activities (Facebook, Instagram and Tiktok) and hospitality/luxury industry KOL co-op.
Education
- Bachelor’s degree in Communication, Marketing, Digital Media is preferred .
Skills/Competencies
- Highly proficient in key social media platforms, especially FB, IG and Tiktok platform and requirements.
- Knowledge of current international social media trends, measurements and tracking methods.
- Strong writing skills in both Traditional Chinese and English.
- Highly organized and an excellent communicator in English and Cantonese.
- Time management and project management skills are required
- Work collaboratively and communicate effectively with internal business units and external vendors.
- Very well organized with a proven ability to multi-task.
- Flexibility and resourcefulness to respond to a fast-paced work environment with shifting deadlines.
- Flexible to work on evening time and weekend.
- Able to lead and complete social media campaign independently.
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