Territory Sales Manager – Trade
METRO/MAKRO Open · verified Sep 24, 2026 At a glance
Mid-level Sales Leadership role at METRO/MAKRO. Karachi · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and carry out sales plans that deliver monthly, quarterly, and annual targets across defined customer segments
- Increase basket value by adding suitable dry-food articles, including D&T and S&C products
- Review customer purchasing patterns before visits, then compare results against objectives afterward
- Set customer-specific goals, action steps, and follow-ups while tracking development in notes and sheets
- Coordinate with Procurement and Operations on tailored solutions, feasibility work, and portfolio priorities
What you bring
- A graduation-level qualification or an equivalent degree
- Ability to monitor customer KPIs such as turnover, margin, and purchase frequency
- Capability to analyze customer and competitor information and turn it into sales actions
Who this fits
This role suits a Karachi-based sales manager who can work onsite and manage customer portfolios through structured visits, planning, and follow-up. You’ll work closely with Procurement and Operations, join sales training and team meetings, and contribute to customer and sales performance tracking.
From the employer
METRO opened its first cash & carry wholesale center in Pakistan in 2007 & expanded to 5 wholesale centers in a short span of 18 months. In July 2012 METRO and Makro-Habib combined their wholesale business in Pakistan marking the beginning of a long-term partnership to the mutual benefit of both companies. The merger allowed METRO and Makro-Habib to combine resources and gain the financial strength to lead and grow in a challenging environment and to gain synergies targeted to generate value for our customers and suppliers alike. Today the company is operating 10 wholesale centers in Lahore, Karachi, Multan, Islamabad & Faisalabad.
METRO Pakistan (Pvt) Limited is part of METRO GROUP’s sales division METRO Cash & Carry, the international leader in self-service wholesale. The company operates more than 750 stores in 25 countries in Europe, Asia and Africa and has a workforce of over 107,000 employees.
- Develop and execute strategic sales plans to achieve and exceed monthly, quarterly, and annual sales targets for the defined segments.
- Drive incremental sales by adding relevant articles to customers’ baskets across dry food departments, such as D&T and S&C, which offer strong margin opportunities.
- Conduct pre-visit analysis of customer sales and buying trends, followed by gap analysis to assess objectives and outcomes after each visit.
- Continuously enhance market and competitor knowledge to support METRO in adapting its sales strategies accordingly.
- Define objectives and action plans for each customer.
- Build strong relationships with cross-functional teams, including Procurement and Operations, to develop initiatives and customized solutions.
- Maintain detailed customer notes and tracking sheets to monitor customer development and progress.
- Prepare feasibility studies for business solutions and develop weekly plans according to portfolio priorities.
- Participate in team meetings and sales training sessions and contribute to a positive, high-performance sales culture.
- Monitor and follow up on key customer portfolio KPIs, including turnover, margin, frequency, etc.
- Attend relevant training programs to develop additional skills and competencies based on the specialization.
- Ensure regular follow-up on customer commitments made during visits or through phone calls.
Graduation or equivalent degree
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