Content and Social Media – Senior Manager
At a glance
Senior Social Media role at Mindlance. Parsippany-Troy Hills · contract.
Pay not stated Social Media salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape content plans across marketing channels and tie them to business goals
- You'll align editorial calendars with Major Accounts, Sales, Distribution, and Corporate Marketing
- You'll set the cross-CAD social plan and oversee the agency supporting it
- You'll create content standards, workflows, and guidance for marketers, agencies, and creators
- You'll measure distribution results, improve performance, and recommend tools with internal support teams
What you bring
- You bring six to eight years leading digital content or social programs within a large company or agency
- You write and edit digital stories well, with knowledge of SEO practices
- You've handled editorial planning, content development, distribution, and measurement
- You hold a bachelor's degree, preferably in marketing, journalism, or communications
Who this fits
You'll suit a self-directed senior marketer who can move between writing, editing, planning, governance, and performance work. The role is onsite in Parsippany, New Jersey, offered as a contractor assignment lasting seven months or more, with a possible extension. You need to work across teams and adapt as priorities shift, including taking on extra tasks while the department grows.
From the employer
Mindlance is a national recruiting company which partners with many of the leading employers across the country. Feel free to check us out at http://www.mindlance.com. Its a simple route driver job and company will be providing the car.
Duration: 7+ Months (With possible extension)
Location: Parsippany, NJ
Job Description:
Collaborate across functions and silos to deliver an effective content strategy across all marketing channels to meet the business objectives.
Work closely with marketers to ensure all content reflects the brand strategy, is consistent in terms of style, quality and tone of voice, and optimized for distribution, search and user experience for all channels including online, social, email, mobile, video, print, etc. Provide a brand publisher mindset.
Develop and maintain editorial and planning calendars across CAD marketing. Coordinate and integrate calendars with other functional groups such as Major Accounts, Sales, Distribution, Corporate Marketing, etc.
Develop the cross-CAD social media strategy and plan for growing, engaging and retaining followers, and helping marketers convert them into leads, customers, and promoters of our company. Provide oversight for social media agency.
Engage and provide best practice guidance, support and governance for CAD marketing teams, agencies and other content creators. Create guidelines, workflows, processes and procedures to set the foundation for best-in-class content marketing.
Create, edit, curate and produce content as needed, and work closely with team members to develop a pool of freelance and boutique content creation, production and delivery resources.
Work with marketers and internal teams to optimize content distribution and performance, develop and implement meaningful content effectiveness measurements and continuous improvement processes, and investigate and recommend appropriate tools and technology.
Liaise and coordinate with internal support teams like Digital Services, Business Analytics and IT.
Skills and Experience:
• 6 – 8 years of experience in managing digital content and/or social media at a large organization or digital agency. Experience in helping to build an organization’s content and social media capability or commensurate experience a plus.
• Self-starter with a track record of leveraging content and social
• media across mainstream and emerging technologies.
• Strong digital writer and editor adept at story-telling and applying SEO best practices.
• Experience in content and editorial planning, content categorization and structure, content development, distribution and measurement.
• Collaborative approach and experience in working across multiple teams and functions.
• Flexible in responding to a wide range of situations and shifting priorities.
• Willingness to take on multiple roles and perform tasks outside the job description as needed to get the job done while department is in growth mode.
• High level of creativity, attention to detail, planning and project management skills
• Up-to-date with latest digital marketing trends in content marketing, social media, SEO, etc.
• Bachelor’s degree required: Marketing, Journalism or Communications preferred
Skills and Experience:
• 6 – 8 years of experience in managing digital content and/or social media at a large organization or digital agency. Experience in helping to build an organization’s contentand social media capability or commensurate experience a plus.
• Self-starter with a track record of leveraging content and social
• media across mainstream and emerging technologies.
• Strong digital writer and editor adept at story-telling and applying SEO best practices.
• Experience in content and editorial planning, content categorization and structure, content development, distribution and measurement.
• Collaborative approach and experience in working across multiple teams and functions.
• Flexible in responding to a wide range of situations and shifting priorities.
• Willingness to take on multiple roles and perform tasks outside the job description as needed to get the job done while department is in growth mode.
• High level of creativity, attention to detail, planning and project management skills
• Up-to-date with latest digital marketing trends in content marketing, social media, SEO, etc.
• Bachelor’s degree required: Marketing, Journalism or Communications preferred
All your information will be kept confidential according to EEO guidelines.
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