Digital Marketing Analyst
At a glance
Mid-level Digital Marketing role at Mindlance. New York · contract · no salary stated · we estimate $69,375–$107,500.
Mindlance has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Develop and deliver loyalty marketing plans for assigned card products
- Take campaigns from initial concept through execution with product, channel, and creative partners
- Use digital, print, email, and direct mail to explain card features and benefits to existing members
- Coordinate with legal, compliance, risk, fulfillment, and delivery teams to align marketing work
- Manage outside marketing partners as they create campaign solutions
What you bring
- At least five years of related marketing experience, including digital and campaign work
- Experience marketing credit, debit, or commercial cards, with credit card experience preferred
- Background in loyalty programs and using several marketing channels
- Strong communication skills and confidence presenting to senior staff and clients
- Experience working across a matrixed organization
Who this fits
You’ll suit this role if you have card or financial services marketing experience and can work across product, execution, and business teams. The contractor assignment is open in Long Island City, New York, or Wilmington, Delaware, and runs for at least twelve months with a strong possibility of extension. The position is onsite.
From the employer
Mindlance is a national recruiting company which partners with many of the leading employers across the country. Feel free to check us out at http://www.mindlance.com.
Location: 1 COURT SQUARE, LONG ISLAND CITY, NY 11101 USA NY/ Wilmington, DE
Duration: 12+ months contract with high possibility of extension
JOB DESCRIPTION:
Marketing professional responsible for marketing strategy and execution efforts within the product loyalty marketing group of Client's card sales and marketing organization. This individual will be part of a team of marketers primary responsible is to deepen relationships with existing card members by highlighting card features and benefits to drive better card understanding, resulting in stronger card member engagement, improved customer satisfaction and driving overall greater engagement as measured through card sales and revenue for our many card products.
The ideal candidate will have experience in card or financial services marketing and have experience working with a matrixed organization. Ideally suited to an individual who has experience with various marketing channels especially direct mail and email. Successful candidates will be responsible for development and execution of product loyalty marketing strategies for specific products and will work closely with product managers and execution channel partners.
This individual will be responsible for implementation of marketing campaigns from ideation through execution and will be required to work across different areas of the business including external creative agencies to conceptualize, visualize and execute marketing campaigns. Build and maintain relationships with key internal partners in legal, compliance, risk management, program management, fulfillment and delivery, etc. to ensure full alignment of business goals and leveraging standards and practices, where applicable. Manage external marketing partners on the development of creative marketing solutions.
Location: Open to both Long Island City, NY and Wilmington, DE
Requirements/Skills:
• 5-10+ years of related marketing experience
• Proven strong communication skills
• Ability to work effectively and present to senior staff and clients
• Experience using multiple channels to market services (digital, print, email, etc.)
Hiring Manager Notes:
Key skills to be there in resume:
Credit Cards/ Debit Cards/ Commercial Cards experience (Credit Card Preferable)
Marketing Experience
Campaign Experience
Loyalty Program Experience
Digital Experience
This opportunity is with one of our banking client, the hiring manager is actively interviewing consultants for the same and want to make decision asap. If you are interested, please respond to this positing with you most recent updated resume or you can give me call on 732-333-8796.
Thanks & Regards,
Aditya Mishra (ADI)
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