Email Marketing Associate
At a glance
Entry-level Email Marketing role at Mindlance. New York · contract · no salary stated · we estimate $86,000–$107,000.
Mindlance has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll manage incoming campaign projects and route high-volume, deadline-driven email work and assets
- You'll maintain the email calendar and report campaign status and results to stakeholders
- You'll coordinate major initiatives across departments and connect technical, operations, and strategy teams
- You'll oversee list hygiene, including data cleanup, opt-outs, and suppression
- You'll use email best practices to improve campaign tactics and execution
What you bring
- You'll bring at least two years of digital marketing experience
- You'll understand email delivery, analysis, legislation, authentication, reputation, metrics, and production workflows
- You'll have worked with ExactTarget, Silverpop, or DreamMail and use Excel pivot tables, lookups, and charts
- You'll handle testing, reporting, list operations, launches, QA, and detail-heavy campaign work
- You'll be able to code email HTML and turn PSD designs into HTML
Who this fits
You’ll suit a data-focused, highly organized communicator who can work across technical, operational, and strategy teams. The role is based onsite in New York City and begins as a contractor for three months, with potential to convert to hire.
From the employer
Mindlance is a national recruiting company which partners with many of the leading employers across the country. Feel free to check us out at http://www.mindlance.com
Title: Email Marketing Associate
Duration: 3 Months (Contract to Hire)
Location: NYC
Job Description:
The “Email Marketing Associate” is responsible for the successful management and reporting of all initiatives in support of outbound email campaigns. We’re looking for a data-driven, highly organized individual who can see the big picture while being able to communicate the right data points to the right people.
Responsibilities
- Email marketing guru, understands best practices in email marketing and able to create better campaigns and tactics with them.
- Project management of inbound campaign work and email requests
- Traffic large volumes of deadline-driven email campaigns and assets
- Management of email channel calendar
- Reporting on email campaigns (status and outcomes) for various stakeholders
- Cross-departmental collaboration on major projects and new initiatives
- Effectively communicate between technical, operational and strategy groups
- Recommend and oversee list management practices including data sanitation, scrubbing, opt outs, and suppression
Required Skills:
- 2+ years experience in digital marketing field
- Knowledge of aspects of email marketing including delivery, analysis, legislation, authentication/reputation systems, general industry trends and metrics, and the end-to-end production process
- Excellent time-management, organizational and project management skills
- Experience working with major Email Platforms such as ExactTarget, Silverpop, and DreamMail
- Extensive understanding of email best practices and CAN-SPAM laws
- Strong Microsoft Excel experience including pivot tables, lookups, and charting
- Experience with multivariate testing, analysis and reporting
- List management and email launch process familiarity
- Strong interdepartmental communication skills
- Ability to quickly identify and address operational and process issues
- Strong analytical skills, ability to make actionable recommendations (i.e. A/B Testing)
- Excellent QA ability and attention to detail
MOVING THIS UP TO REQUIRED - Email HTML coding, PSD to HTML experience
Desired (not required) Skills:
- SQL and ability to query databases
- Experience with dynamically scripted emails; ExactTarget ampscripting a plus
- Experience with Responsive Mobile Email Design and mobile best practices
Education/Certifications:
Bachelors or equivalent experience
Thanks & Regards’
_________________________________________________________________________
Vikram Bhalla | Team Recruitment | Mindlance, Inc. | W: 732 504 6695
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