Marketing Analyst IV
At a glance
Mid-level Marketing Analytics role at Mindlance. San Francisco · contract · no salary stated · we estimate $134,000–$150,000.
Mindlance has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Support the paid search team with channel reporting and data-backed insights
- Review recurring performance reports to track goals and guide consumer growth decisions
- Assess optimization ideas by sizing potential effects on audience, revenue, margin, and core KPIs
- Plan, monitor, and evaluate quarterly tests, then apply the resulting lessons
- Create automated reports and resolve tool issues with the engineering team
What you bring
- At least four years of experience in paid search analytics
- Strong analytical and database capabilities, including detailed analysis and modeling in Excel
- Familiarity with AdWords, DoubleClick, Omniture, and other marketing analytics tools
- Ability to turn data findings into practical marketing recommendations
- Strong problem-solving skills for business, marketing, and industry analysis
Who this fits
You’ll work onsite in San Francisco as a contractor, supporting the paid search team and collaborating with engineering. This role suits you if you can handle test analysis, troubleshoot reporting tools, and stay accountable for revenue and efficiency goals.
From the employer
Mindlance is a national recruiting company which partners with many of the leading employers across the country. Feel free to check us out at http://www.mindlance.com.
Responsibilities:
• 4+ years analytics experience in Paid Search.
• Strong analytical skills and database experience, including ability to perform detailed analysis and modelling in excel.
• Familiarity with core performance marketing platforms and other Marketing Analytics tools - including AdWords, DoubleClick, Omniture,.
• Strong ability to derive insights and recommendations from data and turn them into actionable marketing insights.
Job Description:
• Work directly with the paid search team, providing support in their efforts through analytical reporting and insights
• Produce daily/weekly/monthly paid search channel reports and provide analysis on them to help ensure that performance is tracking to goals, supporting marketing objectives and maximizing new consumer growth
• Identify optimization opportunities and perform sizing analysis to assess the incremental audience, revenue, contribution margin and other potential impacts to core KPIs
• Work with the team on quarterly paid search test plans; monitor tests in coordination with the paid search managers; analyze, be accountable for results and apply learning recommendations
• Innovate to build new processes and automated reports
• Understand complex ideas and demonstrate strong problem solving skills to solve practical problems in business, marketing and industry analysis
• Work with engineering team to ensure all internal/external tools are working as expected. Troubleshoot when suspicious activity identified and provide solution
• Assist in defining the strategies for the paid search channel and play an instrumental role in the execution of those strategies
• Be accountable for meeting the team’s aggressive revenue and efficiency target goals
• Develop testing scenarios and determine the optimal metric measurement that factors in the various influencing elements (seasonality, geography, market landscape, economy, etc.). This would include recommendations on testing methodology (A/B, pre and post, etc.), duration of testing and identifying key results to analyze.
All your information will be kept confidential according to EEO guidelines.
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