Marketing Specialist II
At a glance
Mid-level General Marketing role at Mindlance. Ridgefield · contract.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll help shape brand tactics during annual planning and carry out promotions, PR, digital marketing and research
- You'll assess product, market and competitor data to spot growth opportunities, hurdles and needed contingency actions
- You'll support marketing-material risk controls through MLR and assist with approvals, forecasts, displays and SKU workflows
- You'll help Trade Marketing and Sales build plans for retailer needs while tracking sales, budget and profit targets
- You'll watch consumer trends and help identify new growth opportunities for the brand
What you bring
- You have two to three years of successful marketing or product management experience, including at least one year in the US
- You have used IRI or Nielsen databases, with IRI experience preferred
- You understand the US consumer healthcare environment and bring leadership, negotiation and project management skills
- You hold a BA; an MBA is preferred
Who this fits
This is a contractor position based onsite in Ridgefield. You'll fit if you work effectively with varied people and contribute as a team player. The role also calls for strong analytical, communication, creative, and planning abilities.
From the employer
Mindlance is a national recruiting company which partners with many of the leading employers across the country. Feel free to check us out at http://www.mindlance.com.
Job Description:
Assist in the development of brand tactics as part of Annual Planning Process and in-year execution against brand financial targets (promotions, professional marketing, PR, interactive/digital marketing, market research, etc.) in collaboration with other team members and external agencies/vendors ultimately ensuring effective implementation.
Continuously review and analyze product and market performance (i.e. use of IRI and Tracking Data), competitive intelligence, market research to assess the business and the resulting direction, and identify key growth opportunities and hurdles facing the brand; ensure development of appropriate action and contingency plans. (i.e. development of competitive "attack/defend" strategies)
Inform and aid in risk management associated with marketing material development by working within and helping driving the MLR process.
Partner with Trade Marketing/Sales to further develop brand plans against key retailer needs.
Forecast and monitor Gross and Net Sales for the brand to ensure brand contributions are in line with corporate expectations.
Assist in managing the brand DP budget ensuring it is in line with brand DP targets and subsequent profit targets.
Assist in managing key operational flows with brand (i.e. art approvals, MLR, AMT, Drug Information, forecast of key promotional SKUs, displays, SKU management)
Monitor key consumer trends in market to identify growth opportunities for brand
Skills:
2-3 years successful marketing/product management experience, with at least 1 year in the US; preferable to have some OTC /Healthcare experience.
Required experience with IRI and/or Nielsen database (IRI preferred)
Demonstrated understanding of consumer health care environment in the US
Demonstrated strong leadership, negotiation and project management skills.
Ability to work well with broad range of individuals/personalities; team player. High energy.
Excellent analytical, communication, creativity and organization/planning skills.
Education:
BA required; MBA preferred.
Skills:
2-3 years successful marketing/product
management experience, with at least 1 year in the US; preferable to
have some OTC /Healthcare experience.
Required experience with IRI and/or Nielsen database (IRI preferred)
Demonstrated understanding of consumer health care environment in the US
Demonstrated strong leadership, negotiation and project management skills.
Ability to work well with broad range of individuals/personalities; team player. High energy.
Excellent analytical, communication, creativity and organization/planning skills.
Education:
BA required; MBA preferred.
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