Marketing Specialist
At a glance
Mid-level General Marketing role at Mindlance. Ridgefield · contract.
Pay not stated Marketing Specialist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Help shape brand tactics during annual planning and deliver promotions, PR, digital work, research, and related activities
- Use IRI or tracking data, research, and competitor insights to assess performance and uncover growth obstacles
- Create response and backup plans, including competitive attack and defense approaches
- Support MLR reviews and manage operational steps such as approvals, promotional SKUs, displays, and SKU changes
- Coordinate with Trade Marketing and Sales while tracking brand sales, budgets, and consumer trends
What you bring
- You have two to three years of successful marketing or product management experience, including at least one year in the US
- You have worked with IRI or Nielsen data, with IRI experience preferred
- You understand the US consumer healthcare market; OTC or healthcare experience is preferred
- You bring leadership, negotiation, project management, analytical, communication, creative, and planning skills
- You hold a BA; an MBA is preferred, and you work well with varied personalities
Who this fits
This is an onsite contractor role in Ridgefield. You’ll fit a collaborative environment that values energy, teamwork, and strong organization. US consumer healthcare knowledge and experience with market data are central to the work.
From the employer
Mindlance is a national recruiting company which partners with many of the leading employers across the country. Feel free to check us out at http://www.mindlance.com.
Assist in the development of brand tactics as part of Annual Planning Process and in-year execution against brand financial targets (promotions, professional marketing, PR, interactive/digital marketing, market research, etc.) in collaboration with other BI team members and external agencies/vendors ultimately ensuring effective implementation.
Continuously review and analyze product and market performance (i.e. use of IRI and Tracking Data), competitive intelligence, market research to assess the business and the resulting direction, and identify key growth opportunities and hurdles facing the brand; ensure development of appropriate action and contingency plans. (i.e. development of competitive "attack/defend" strategies)
Inform and aid in risk management associated with marketing material development by working within and helping driving the MLR process.
Partner with Trade Marketing/Sales to further develop brand plans against key retailer needs.
Forecast and monitor Gross and Net Sales for the brand to ensure brand contributions are in line with corporate expectations.
Assist in managing the brand DP budget ensuring it is in line with brand DP targets and subsequent profit targets.
Assist in managing key operational flows with brand (i.e. art approvals, MLR, AMT, Drug Information, forecast of key promotional SKUs, displays, SKU management)
Monitor key consumer trends in market to identify growth opportunities for brand
2-3 years successful marketing/product management experience, with at least 1 year in the US; preferable to have some OTC /Healthcare experience.
Required experience with IRI and/or Nielsen database (IRI preferred)
Demonstrated understanding of consumer health care environment in the US
Demonstrated strong leadership, negotiation and project management skills.
Ability to work well with broad range of individuals/personalities; team player. High energy.
Excellent analytical, communication, creativity and organization/planning skills.
Education: BA required; MBA preferred.
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