Senior Marketing Analyst
At a glance
Senior Marketing Analytics role at Mindlance. New York · contract · no salary stated · we estimate $151,000–$188,385.
Mindlance has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll turn sold Medscape Education plans into coordinated email activity across global and regional programs
- You'll monitor campaign results and response rates, then adjust programs to support traffic and quarterly revenue targets
- You'll evaluate campaigns and suggest testing approaches, email trends, and practices that improve performance
- You'll support quality checks, route requests and assets, and flag timing issues to the right people
- You'll work with internal teams and an outside vendor to build and launch email campaigns
What you bring
- At least two years in digital or email marketing
- You bring strong analytical, organizational, operational, presentation, and project management ability
- You can explain data-based findings to departments and senior leaders, in writing and presentations
- You can manage multiple priorities independently and with cross-functional groups in a fast-moving setting
- You hold a BA or BS degree and can document work using Excel, Word, and PowerPoint
Who this fits
This role suits someone who can own detailed email campaign coordination, analyze performance, and communicate findings across teams. The job is onsite in New York City and starts as a three-month contract with potential conversion to hire. It calls for independent and cross-functional work in a fast-paced environment.
From the employer
Mindlance is a national recruiting company which partners with many of the leading employers across the country. Feel free to check us out at http://www.mindlance.com.
Title: Senior Marketing Analyst
Duration: 3 Months (Contract to Hire)
Location: NYC
Job Description:
The Marketing Analyst Contractor is responsible for helping to manage the strategic planning and orchestration of email marketing campaigns needed to help achieve the necessary contractual traffic and quarterly revenue goals for all sold Medscape Education activities and outcomes studies that target both physicians and other healthcare professionals.
Responsibilities
* Collaborate closely with the Audience Engagement and Email Production teams to manage and coordinate all email tactics within marketing plans for sold Global and regionally-focused activities for Medscape Education
* Oversee overall activity performance and analyze email response rates on a daily/weekly basis (with particular focus at the end of each quarter) in order to quickly adjust marketing campaigns to meet aggressive revenue goals
* Analyze campaigns and recommend best practices, AB testing, new trends in email, etc.
* Assist with email campaign QA process
* Traffic email campaign requests and campaign assets to meet deadlines and notify appropriate parties as necessary
* Work closely with internal departments and external vendor in the creation and implementation of email campaigns
Required Skills:
* 2+ years of related work experience in the digital or email marketing space
* Must be proactive, responsible, accountable, detail-oriented and results-driven
* Demonstrate ability to multi-task in a fast-paced environment
* Strong organizational, operational, analytical, presentation, and project management skills combined with excellent verbal and written communication skills
* Proven success in working both independently as well as with cross-functional teams
* Proficient in understanding, representing, and communicating data-driven analysis to various departments and senior management
* Excellent organization and documentation skills (Excel, Word, and PowerPoint)
* Education: BA/BS degree is required
Desired (not required) Skills:
* Experience in Omniture a plus
* Familiar with project tracking and management; experience in WorkFront a plus
* Knowledge of the online media landscape is highly desirable (and as it relates to the Healthcare Industry is a plus)
Education/Certifications:
* Education: BA/BS degree is required
* Experience in Omniture a plus
* AtTask Workfront knowledge a plus
Thanks & Regards’
___________________________________________________________________________
Vikram Bhalla | Team Recruitment | Mindlance, Inc. | W: 732 504 6695
All your information will be kept confidential according to EEO guidelines.
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