VP, Product Marketing
At a glance
Leadership Product Marketing role at Moloco. Menlo Park · $300,000–$400,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape company and product positioning, naming, messaging, and sales enablement
- Bring product marketing into development early and establish launch, alignment, and messaging practices
- Run content, thought leadership, product stories, reports, case studies, and website direction across channels
- Use market, competitor, and customer insight to guide GTM and product teams across segments and geographies
- Build the product marketing team and represent Moloco in public industry conversations
What you bring
- Bring at least twelve years of marketing work, including senior product-marketing leadership in enterprise technology
- Know digital advertising, performance marketing, and the ad ecosystem well enough to engage technical buyers
- Have designed product marketing models that connect lifecycle work with launches, standards, and roadmap input
- Have led content and thought-leadership programs involving partnerships, data reports, customer proof, storytelling, and website strategy
- Build teams, speak effectively in industry forums, use AI tools, and keep execution moving through ambiguity
Who this fits
You’ll fit a senior, cross-functional leadership role that reports to the CMO, manages product marketers, and works with product, GTM, and marketing teams. The listed work location is Menlo Park, United States. Interviews generally require you to participate without AI assistance unless AI is explicitly part of the assessment.
From the employer
About Moloco:
Moloco builds some of the most powerful AI advertising solutions in the world. Our name—short for "machine learning company"—reflects our core mission: democratizing access to the advanced AI that has historically been reserved for tech giants. Led by machine learning pioneers who built some of the most successful ad systems at Google, including YouTube's monetization engine and key search advertising technologies, we're transforming how businesses grow and compete in the digital economy.
Built with AI from day one, Moloco’s planet-scale machine learning platform powers a suite of solutions for advertising growth and monetization. Moloco Ads is an AI-powered platform that delivers real business outcomes for mobile app marketers through performance-based user acquisition. Moloco Commerce Media enables retailers and marketplaces to build revenue-generating ad businesses that balance user experience and advertiser performance.
Moloco is headquartered in Silicon Valley, with offices in Seattle, New York, San Francisco, Seoul, Beijing, Singapore, Gurgaon, Tokyo, Shanghai, London, Tel Aviv, and Berlin.
Moloco is a truly rewarding place to work and in an exciting period of growth, which you could be a part of. Join us today and apply now!
The Impact You'll Be Contributing to Moloco:
We're looking for a VP of Product Marketing to lead product marketing across all of Moloco's product areas and at the company level.
Moloco's products are built on machine learning that delivers real, measurable performance, and the story deserves telling at that same level. In this role, you will own how our products are named, positioned, and explained to the market: from simple, clear company-level messaging to deeply technical storytelling that earns the respect of performance marketers and engineers alike. You will build the product marketing function's operating model, integrate it into how we build and launch products, and establish Moloco as the authority in AI-driven advertising.
You will report directly to the CMO and serve on the marketing leadership team, leading a team of product marketers and partnering closely with product, GTM, and the shared marketing functions.
The Opportunity:
Own Positioning, Messaging, and Enablement
- Own product naming, positioning, messaging, and enablement across all surfaces, for every product area and at the company level, so sellers, customers, and the market repeat our language back to us.
Integrate Product Marketing into the Product Lifecycle
- Integrate product marketing into the product development lifecycle at the optimal points, so market and customer insight shapes what we build and how we launch it.
- Develop the product marketing processes and frameworks the company runs on: positioning alignment, launch planning, messaging standardization, and other key processes.
Own Content, Thought Leadership, and Product Storytelling
- Own Moloco's content and thought leadership strategy and execution, including content partnerships, data reports, case studies, the external product roadmap, and educational content.
- Develop a model for product storytelling, product launches, technical blog posts, and external product updates; delivered across multiple channels, including social media.
- Own and evolve the Moloco website as the front door to our positioning and products.
Partner with GTM and Product Teams
- Partner with GTM and product teams on market analysis, competitive analysis, and voice-of-customer insights.
- Manage segment-based product marketing for key customer and geographic audiences.
Lead Product Marketing and Represent Moloco Externally
- Build and lead a high-performing product marketing organization, and serve as a strategic voice on the marketing leadership team.
- Speak publicly on Moloco products, industry trends, and AI advertising best practices.
How Do I Know if the Role is Right For Me?
- You have 12+ years of marketing experience, including senior product marketing leadership at an enterprise technology company.
- You have deep product marketing domain expertise, including fluency with PMM frameworks, organization models, and models for integrating product marketing into the product lifecycle, ideally across a multi-product portfolio rather than a single product line.
- You have deep fluency with digital advertising, performance marketing, and the broader ad ecosystem (measurement, attribution, privacy, supply), and are credible with performance marketers and technical buyers.
- You have range: you move fluently between simple, differentiated company-level positioning and deeply technical product marketing and storytelling, without losing accuracy in either direction.
- You have built the operating system of a product marketing function: launch tiers, alignment rituals, messaging standards; that outlasted you, and you earn a seat at the product table early enough to shape roadmap and launch decisions.
- You have built and run a content and thought leadership program end to end, including partnerships and data-driven flagship reports, with a track record of turning customer results into case studies and proof points that sales and the market actually use.
- You have designed a model for product storytelling: cadence, tiers, channels, owners - not just executed individual launches, and you understand how product stories travel across owned, earned, and social channels.
- You have owned and evolved a company website as a strategic asset, not just a publishing queue.
- You add leverage to teams, like GTM, that own market analysis, competitive insight, and enablement motions, rather than competing for control, and you've adapted product marketing for distinct customer segments and geographies without forking the core positioning.
- You have built and led a high-performing product marketing organization, developing talent and creating leverage rather than absorbing it, and you're comfortable and compelling on stage and in industry forums.
- You are curious about AI and use AI tools in your everyday work.
- You stay steady under ambiguity, scoping it into a plan and keeping work moving without waiting for certainty.
You can apply for this role through our Open Positions page (or through our Internal Job Board if you are a current employee).
Compensation & Benefits
U.S.-based employees have access to medical, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, basic life insurance, and well-being benefits and perks. U.S.-based employees also receive up to 12 scheduled paid holidays per calendar year and one Thrive Day off per quarter. Additionally, all employees have Flexible Time Off (FTO).
The successful candidate may be eligible for a bonus and equity awards. Eligibility and amounts are determined by performance and the terms of the applicable plans.
The location for this role is listed above. For base pay range purposes, location-based compensation is grouped into the following regions. Your region is determined by your assigned work location.
- Region A: Menlo Park Office, New York Office, SF Bay Area, New York Metro Area
- Region B: Seattle Office, Seattle, Los Angeles/Orange County, San Diego, Austin, Boston, Washington DC Metro Area, Miami
- Region C: All other U.S. locations
Salary Ranges:
Region A:$300,000—$400,000 USDRegion B:$300,000—$400,000 USDRegion C:$300,000—$400,000 USDMoloco Thrive: Benefits and Well-Being:
We take care of you and create the conditions for you to do the best work of your career. Through a lens of inclusion, we offer innovative benefits that empower our employees to take care of themselves and their families so they can do the best work of their lives.
Moloco Values:
- Lead with Humility: Everyone’s voice is respected, valued, and heard. With humility, we become more open and accessible to each other. We win, lose, and learn together. Accountability and feedback are essential to our success.
- Uncapped Growth Mindset: We see all situations as opportunities to learn, grow, and improve as individuals and as an organization. We seek diverse perspectives, encourage curiosity, and promote experimentation to push the boundaries of what’s possible.
- Create Real Value: We pursue the most impactful opportunities with rigor and integrity. We take intelligent risks and make disciplined trade-offs to maintain deep focus. We help our customers win by delivering durable value.
- Go Further Together: We’re one team working towards one mission and vision. We collaborate proactively and inclusively, involving the right people at the right time and in the right way. We strive to create a more equitable workplace. We won’t let each other fail.
Additional Resources:
AI Use in Interviews
Our interview process is designed to get to know the real you. Unless a round specifically includes AI as part of what's being assessed, we ask that candidates engage without AI assistance. Please review our AI Use in Interviews Policy before your interview to understand what to expect. Failure to comply with this policy may impact your candidacy.
Candidate Privacy Notice:
Your privacy matters to us. By applying, you acknowledge that you’ve reviewed our Candidate Privacy Notice.
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