Digital Marketing Analyst (French Speaker) | SM&W
At a glance
Mid-level Digital Marketing role at Natixis in Portugal. Lisbon · full-time.
Pay not stated Digital Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Examine web data and tracking setups to assess digital journey performance and surface useful patterns
- Turn digital performance findings into recurring reports with clear visual presentations for stakeholders
- Help users and internal teams resolve Adobe Analytics questions, interpret results, and follow sound analysis practices
- Track analytics initiatives, improve reporting workflows, and collaborate with digital teams on data needs
- Monitor digital analytics developments and assess tools or methods that could improve analysis
What you bring
- An advanced degree in digital marketing, statistics, computer science, or a related discipline
- At least three years working in web data analysis, including complex datasets and actionable conclusions
- Strong Adobe Analytics capability, or professional experience using GA4; certification is an advantage
- Experience training and supporting users, with familiarity with project tools such as Monday and cookie consent systems
- C1-level French and English, plus clear communication, reporting, visualization, teamwork, self-direction, and attention to detail
Who this fits
You’ll suit a collaborative digital analytics role that combines analysis, reporting, user support, training, and project work. The position is based in Lisbon with a hybrid setup and requires fluent French and English at C1 level. An advanced degree and substantial web analysis experience are expected.
From the employer
Natixis in Portugal is a Centre of Expertise whose mission is to transform traditional banking by developing innovative solutions for the business, operations and work culture of Groupe BPCE worldwide.
As part of Groupe BPCE’s international division, Natixis in Portugal designs and delivers solutions for its two core areas – Corporate & Investment Banking and Asset & Wealth Management – as well as transversal services that support all entities across the Group.
With more than 3,000 employees representing 46 nationalities, the teams work across Information Technology, Banking Support Activities, and Compliance, in an integrated, inclusive, and cross-functional way, supporting all business lines and platforms of the Group.
A disruptive mindset and a culture of proximity and agility identify Natixis in Portugal Team and reflect the company's mission to transform traditional banking at a global scale: a perfect match in the Portuguese dynamics and entrepreneurial ecosystem.
The Digital Analyst is responsible for analyzing, interpreting, and evaluating the performance of digital journeys, relying on a solid understanding of fundamental web analytics principles (visits, unique visitors, traffic sources, etc.) and tracking data. He ensures the preparation of regular reports and communicate key insights to stakeholders. In close collaboration with digital teams, the Digital Analyst actively participates in digital projects as well as the management and maintenance of internal tools. They provide support to users and keep abreast of developments in the field of digital analytics.
Main tasks and goals:
1. Digital Analysis
- Conduct in-depth analyses of web data to evaluate the performance of digital ecosystems.
- Ensure the quality and relevance of collected data by understanding and verifying tracking plans and measurement configurations.
- Identify and interpret trends and patterns in the data to support strategic decision-making.
2. Reporting
- Prepare regular reports on digital performance and communicate key insights to stakeholders.
- Utilize visualization tools to present data in a clear and accessible manner.
3. Support
- Provide first-level technical and functional support to users and internal teams on the use of Adobe Analytics.
- Address inquiries, troubleshoot issues, and guide users in interpreting data.
- Train users on best practices for digital analysis.
- Collaborate closely with digital teams to meet their analytics and data needs.
- Conduct Adobe Analytics training sessions for our collaborators
4. Project Management
- Participate in the management and tracking of ongoing analytics projects.
- Propose ideas and solutions to enhance analysis and reporting processes.
5. Technology Watch
- Stay informed about trends and innovations in the field of digital analytics.
- Evaluate and recommend new tools or methodologies to optimize data analysis.
- Advanced degree in Digital Marketing, Statistics, Computer Science, or a related field.
- Significant experience (minimum of 3 years) in data web analysis.
- Experience in user training and support.
- Advanced proficiency in Adobe Analytics (certification is a plus) or at least professional experience with GA4
- Familiarity with project management tools (e.g., Monday).
- Understanding of cookie consent management tools.
- Fluent level of French and English (at least C1 level);
- Ability to analyze complex data sets an derive actionable insights.
- Proficiency in reporting techniques and data visualization.
- Excellent verbal and written communication skills.
- Ability to work collaboratively in a team and engage with various stakeholders.
- Self-motivated and detail oriented.
Our workplace reflects the vibrant spirit of our locations, with initiatives such as a Green Transportation Budget, electric bikes and a flexible Hybrid Work Policy. We promote wellbeing through the Honolulu Wellness Club, a Prayer Room, a Lactation Room, and themed Villages that inspire creativity and collaboration. Through our ESG and DEI strategies, we are committed to being inclusive, caring, and fair, ensuring every voice is heard and valued.
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