Sales Marketing Executive
At a glance
Mid-level General Marketing role at Nexstar. PA-Philadelphia · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build account plans around client goals, then find growth opportunities across existing accounts and emerging verticals
- Develop sponsorships, proposals, integrated campaigns, pricing approaches, and tailored commercial pitches
- Join sales presentations and key client meetings with materials that make the solution clear
- Coordinate Sales, Creative, News, Product, Analytics, and Operations on broadcast and digital campaigns
- Research market trends and competitor activity to inform advertising strategies and improve offerings
What you bring
- Strong PowerPoint capability is required, with practical Excel and Google Docs knowledge
- You communicate and present clearly while engaging stakeholders at different levels
- You can organize competing priorities, work independently, and maintain close attention to detail
- You bring a strategic, proactive approach and confidence in client-facing settings
Who this fits
This role suits a mid-level marketer who can turn client goals into cross-platform sales solutions and work comfortably with both sales and delivery teams. You should be able to manage several priorities in a fast-moving setting while contributing independently. The job is full time and based in Philadelphia, Pennsylvania.
From the employer
WPHL-TV, part of Nexstar Media Group—the largest local media company in the country—is seeking a full-time Sales Marketing Executive. This role supports revenue growth across WPHL and its digital portfolio, including platforms such as Amazon, Weather.com and many other advanced digital solutions.
Position Overview
The Sales Marketing Executive partners with sales leadership to develop strategic, cross-platform marketing solutions that drive revenue, deepen client relationships, and deliver measurable results.
Key Responsibilities
Sales & Revenue Strategy
- Develop strategic account plans aligned with client goals to drive long-term growth
- Identify and pursue new business opportunities across existing accounts and emerging verticals
- Support revenue forecasting, pipeline management, and achievement of sales targets
Client Solutions & Presentations
- Create compelling sponsorships, proposals, and integrated marketing campaigns
- Collaborate with Sales teams on client presentations and attend key sales meetings
- Assist in developing pricing strategies and customized commercial pitches
Cross-Functional Collaboration
- Partner with Sales, Creative, News, Product, Analytics, and Operations teams to deliver cohesive, high-impact campaigns
- Lead development and execution of cross-platform opportunities across broadcast and digital channels
- Ensure seamless campaign execution and implementation
Market Intelligence & Innovation
- Conduct market research to identify trends, competitive insights, and new opportunities
- Contribute to station-wide advertising strategies and Nexstar initiatives
- Advocate for client needs and provide feedback to enhance products and offerings
Additional Duties
- Perform other responsibilities as assigned
Qualifications
- Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment
- Excellent communication and presentation skills with the ability to engage stakeholders at all levels
- Strategic thinker with a proactive, solutions-oriented mindset
- High attention to detail and ability to execute independently
- Professional presence and strong client-facing skills
- Collaborative team player who can also work effectively autonomously
Technical Skills
- Proficiency in PowerPoint (required); working knowledge of Excel and Google Docs
- Experience with tools such as WideOrbit, Nielsen, Comscore, Kantar, AdViews, and Google Analytics is a plus
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