Brand Manager
At a glance
Mid-level Brand Marketing role at Novartis. Taipei · full-time.
Pay not stated Brand Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Own brand strategy and results across launch, growth, and maturity stages
- Turn regional direction into local plans covering audiences, messages, objectives, and omnichannel journeys
- Build integrated campaigns, balance the marketing mix, and improve customer engagement
- Manage sales, share, growth, forecasts, demand planning, and brand budgets
- Lead a cross-functional team with Sales, Medical, Value & Access, agencies, and external partners
What you bring
- Relevant pharmaceutical brand management or marketing experience, with oncology or hematology experience as an advantage
- Strong understanding of pharmaceutical markets, customers, and healthcare systems
- A record of building brand strategies, tactical plans, and omnichannel campaigns
- Financial strength across forecasting and budget ownership, plus analytical decision-making
- English and Mandarin fluency, with confidence using digital and AI-enabled tools
Who this fits
You’ll suit a marketer who can turn customer insights and performance data into local brand action. The role calls for cross-functional leadership in a matrix setting and comfort managing ambiguity, complexity, and competing priorities. It is based in Taipei and requires English and Mandarin.
From the employer
Job Description Summary
Brand ManagerLocation : Taipei
Ready to turn bold strategy into meaningful impact for patients? Join Novartis as a Brand Manager and take ownership of locally relevant brand strategies that drive sustainable growth, strengthen market performance, and improve patient outcomes. You will combine customer and market insights, data, and omnichannel excellence to shape impactful plans across the brand lifecycle.
Job Description
Major Accountabilities:
Own the end-to-end strategy and performance of one or a select portfolio of brands across launch, growth, and maturity.
Translate International and Regional direction into focused local brand plans with clear objectives, priority audiences, tailored messages, and omnichannel journeys.
Design and execute integrated campaigns that optimize the marketing mix and strengthen customer engagement.
Deliver sales, market share, and growth objectives while managing forecasts, demand plans, and brand budgets.
Lead the cross-functional brand team, partnering with Sales, Medical, Value & Access, and other stakeholders to ensure aligned, high-quality execution.
Use market research, customer insights, performance data, and key metrics to continuously refine strategy and tactics.
Shape customer segmentation, patient journeys, activation initiatives, services, and solutions in line with relevant standards and governance.
Work with global content teams, agencies, healthcare professionals, and external partners to deliver effective, locally approved initiatives.
Requirements:
- Relevant experience in pharmaceutical brand management or marketing. Oncology/ Hematology experience added advantage
- Strong knowledge of pharmaceutical markets, customers, and healthcare systems.
- A proven track record of developing and executing brand strategies, tactical plans, and omnichannel campaigns.
- Strategic and analytical thinking, with the ability to turn data and insights into action.
- Strong financial acumen, including forecasting and budget management.
- Effective cross-functional leadership and stakeholder management in a matrix environment.
- The agility to manage complexity, ambiguity, and competing priorities.
- Confidence using digital and AI-enabled tools in day-to-day work.
- English and Mandarin required.
Skills Desired
Asset Management, Commercial Excellence, Cross-Functional Collaboration, Digital Marketing, Influencing Skills, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder ManagementNot this one either?
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