Marketing Lead

Novartis novartis.com Open · verified Sep 24, 2026

Taipei Full-time Senior General Marketing

At a glance

Senior General Marketing role at Novartis. Taipei · full-time.

Pay not stated Marketing Lead salary

RoleGeneral Marketing

SenioritySenior

LocationTaipei

EmploymentFull-time

PostedAug 20, 2026 · 5w ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set therapeutic-area and brand direction, turning regional and global priorities into practical One Brand Plans
Guide Brand Managers through launch preparation, risk reduction, stakeholder alignment, and formal business reviews
Build customer-focused go-to-market approaches using insights, market shifts, competitor intelligence, and new opportunities
Oversee omnichannel programs, digital engagement, content, patient initiatives, and key customer work
Manage forecasts, financial plans, performance reviews, resource choices, and investment effectiveness

What you bring

You have senior marketing leadership experience covering brand strategy, launches, commercial planning, and performance management
You can coach Brand Managers, develop successors, and strengthen team capabilities through structured leadership
You bring strong cross-functional influence across Sales, Medical, Value & Access, and other partner functions
You can use data, digital solutions, emerging technologies, and AI-enabled approaches to improve commercial execution

Who this fits

This role suits a senior marketing leader who enjoys coaching Brand Managers while owning portfolio strategy, launch quality, and commercial results. You will work across local, regional, and global stakeholders and need to operate with customer and patient focus, agility, accountability, integrity, and compliance. The position is based in Taipei, Taiwan.

From the employer

Job Description Summary

The Marketing Lead is accountable for building a high-performing marketing organization and ensuring exceptional launch readiness across the therapeutic area portfolio. The role leads and coaches brand managers to develop robust strategic plans, comprehensive launch readiness capabilities, and high-quality business reviews with local, regional, and global stakeholders. The Marketing Lead fosters an agile, innovative, and customer-centric culture, enabling teams to continuously evolve go-to-market models and commercial capabilities in response to changing market dynamics, healthcare ecosystem needs, and emerging technologies.

Critical Leadership Competencies
• Launch Excellence Leadership
• Talent Development & Coaching
• Strategic Agility
• Innovative Go-to-Market Leadership
• Enterprise Collaboration
• Customer & Patient Centricity
• Change Leadership

Job Description

Major accountabilities:

Develop and execute TA/Brand strategies and One Brand Plans aligned with regional and global priorities.

Define and continuously evolve customer-centric go-to-market models, leveraging insights, market dynamics, competitive intelligence, and emerging opportunities.

Lead launch excellence across the portfolio by coaching Brand Managers, ensuring robust launch readiness plans, risk mitigation, cross-functional alignment, and high-quality local, regional, and global reviews.

Translate strategy into actionable brand plans with clear priorities, KPIs, resource allocation, and performance monitoring.

Drive innovative omnichannel engagement, customer experience, and commercial models to maximize customer, patient, and business impact.

Lead forecasting, financial planning, performance reviews, and investment optimization to deliver sustainable growth.

Direct execution of marketing programs, including digital engagement, content deployment, patient initiatives, and key customer activities.

Partner with Sales, Medical, Value & Access, and other functions to ensure integrated customer engagement, field readiness, and execution excellence.

Build high-performing marketing teams through coaching, talent development, succession planning, and capability building.

Champion agile ways of working, data-driven decision making, and adoption of innovative technologies and AI-enabled solutions.

Foster enterprise collaboration and role model Novartis Leadership Expectations, integrity, accountability, compliance, and customer/patient centricity.

Key performance indicators:

TA sales, market share, and growth versus plan.

Launch readiness review quality and launch performance and milestone achievement

Successful launch execution and first-year launch performance versus plan.

Brand Manager capability development and succession pipeline readiness.

Team engagement, talent retention, and coaching effectiveness.

Innovation adoption, including implementation of new engagement models, digital solutions, and AI-enabled initiatives.

Patient activation metrics and quality of patient journey execution.

International content re-use ambition rate, minimized local adaptation, and content tagging aligned with international guidance.

Cross-functional alignment and delivery of performance cycle commitments.

Quality and impact of insights feeding brand strategy.

Skills Desired

Asset Management, Commercial Excellence, Cross-Functional Collaboration, Influencing Skills, Leadership, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder Management