Marketing Lead salary
10 market ranges · employer-stated pay · updated Sep 24, 2026
These figures come from 101 marketing lead postings where the employer stated pay, covering 4 cities. The single best-evidenced figure is San Francisco at senior, where 48 postings put the middle half between $172,500 and $206,250, with a median of $191,250.
Every range here is counted from real postings, never modelled. 2 of the 4 US-dollar ranges rest on fewer than 10 postings, so treat those as a hint rather than a benchmark; the sample column tells you which.
Marketing Lead pay by specialization
General Marketing 148Product Marketing 54Growth Marketing 38Performance Marketing 22Email Marketing 14Event Marketing 10Affiliate Marketing 7Digital Marketing 7Content Marketing 5Influencer Marketing 4Brand Marketing 3Employer Branding 2Ecommerce Marketing 2Customer Marketing 2Social Media 2Communications 1Community Marketing 1Creative 1
Live marketing lead roles by marketing function. A title spans functions; each link opens that function's own benchmark.
Every measured range
10 by market and level| Market | Level | Market range | Median | Sample |
|---|---|---|---|---|
| United States · country-wide | Senior | $138,750 – $195,000 | $170,000 | 180 |
| United Kingdom · country-wide | Senior | £82,500 – £119,875 | £101,750 | 8hint |
| Canada · country-wide | Senior | CA$91,875 – CA$158,250 | CA$124,500 | 6hint |
| Remote · United States | Senior | $135,000 – $175,000 | $153,000 | 34 |
| Austin | Senior | $165,000 – $210,000 | $169,000 | 5hint |
| Boston | Senior | $125,000 – $155,000 | $125,000 | 5hint |
| London | Senior | £91,875 – £124,000 | £101,750 | 6hint |
| New York | Senior | $150,000 – $200,000 | $175,000 | 43 |
| San Francisco | Senior | $172,500 – $206,250 | $191,250 | 48 |
| Toronto | Senior | CA$87,500 – CA$163,000 | CA$144,000 | 5hint |
Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above. Rows marked hint rest on fewer than 10 postings: read them as a hint, not a benchmark.
Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.
You know the number. Now find who pays it.
23,788 roles state pay. Claude and ChatGPT filter by it. This page can't.
Filter by pay →Pay by market
7 pagesAustinBostonLondonNew YorkSan FranciscoTorontoRemote
Marketing Lead vs adjacent roles
1 measured comparison| Compared role | Level | Marketing Lead | Them | Gap | Sample |
|---|---|---|---|---|---|
| Marketing Manager | Senior · US | $170,000 | $162,500 | similar pay | 180 / 579 |
Median vs median at the same level and country, employer-stated pay, 20+ postings on each side. Positive means marketing lead pays more. Medians within 10% show as similar pay.
Open marketing lead roles · 126 with stated pay
this job's paywhere most pay sits here, $110,000–$220,000scale $60,000–$310,000
Growth Marketing Lead Clera · Remote · US New $130,000–$175,000 1d ago Sponsorship Marketing Lead – Connecticut Mtb · 3 Locations New $98,500–$164,100 1d ago 
Vertical Marketing Lead, Gaming Socure · New York New $175,000–$215,000 1d ago 
Lifecycle Marketing Lead - Growth Whoop · Boston New $100,000–$150,000 1d ago Marketing Lead, Iberia & Portugal Cytokinetics · Spain New €100,800–€126,000 2d ago Marketing Lead - Contract Manufacturing Novartis · Dublin New €72,870–€135,330 2d ago 
Founding Marketing Lead Pear VC · New York New $120,000–$160,000 2d ago Growth Marketing Lead Resident Advisor · London New £48,000–£60,000 2d ago 
Lifecycle Marketing Lead - Insurance Fabric · New York New $140,000–$160,000 3d ago Developer Marketing Lead Socure · San Francisco New $175,000–$215,000 3d ago Communications and Marketing Lead Warden AI · Austin New $120,000–$160,000 3d ago Senior Marketing Lead Clera · San Francisco $150,000–$240,000 4d ago 
Growth Marketing Lead, Form Now Formlabs · Billerica $85,000–$145,000 4d ago 
Marketing Lead Resource Innovations · Los Angeles $70,000–$80,000 6d ago 
Performance Marketing Lead, Principal Associate Capital One · 2 Locations $109,900–$125,400 7d ago 
Founding Marketing Lead Network Right · San Francisco $150,000–$180,000 7d ago 
Senior Business Marketing Lead, North America Wise · Austin $187,000–$233,000 7d ago 
Product Marketing Lead, Experience Paddle · Remote · Canada CA$143,000–CA$183,000 8d ago Product Marketing Lead, Billing Paddle · Remote · Canada CA$143,000–CA$183,000 8d ago 
Product Marketing Lead Serval · San Francisco $190,000–$250,000 8d ago Marketing Lead SmartestEnergy · US $85,000–$110,000 9d ago 
Growth Marketing Lead Arketa · New York $110,000–$160,000 10d ago Product Marketing Sr. Lead Salesforce · 2 Locations $143,400–$216,900 13d ago 
GFO Marketing Lead Ntrs · Chicago $114,700–$194,900 2w ago 
Founding Content Marketing Lead Phonely · San Francisco, California $80,000–$150,000 2w ago 
Influencer Marketing Lead, Technology Wix · Remote · US $150,000–$200,000 2w ago 
Technical Marketing Lead, EMEA - Bose Luxury (McIntosh & Sonus faber) Boseallaboutme · 5 Locations €39,500–€57,275 2w ago 
Growth Marketing Lead, Programmatic & Video Brex · San Francisco $167,240–$209,050 2w ago Growth Marketing Lead, Programmatic & Video Brex · New York $167,240–$209,050 2w ago Growth Marketing Lead, Programmatic & Video Brex · Seattle $167,240–$209,050 2w ago Growth Marketing Lead, Programmatic & Video Brex · Salt Lake City $148,000–$185,000 2w ago 
Integrated Marketing Lead Credit Genie · San Francisco $185,000–$205,000 2w ago 
Principal Marketing Lead – Global Public Sector & Defense Hp · Spring $130,700–$205,200 2w ago 
International Strategy and Marketing Lead squarespace · Dublin €56,500–€86,900 2w ago Institutional Marketing Lead Ceritypartners · 3 Locations $180,000–$220,000 3w ago 
B2B Engagement Marketing Lead Washingtonpost · DC-Washington-TWP $85,100–$127,700 3w ago 
Brand Marketing Lead Gigs · San Francisco $180,000–$240,000 3w ago Defense Technology Senior Brand Marketing Lead Bah · McLean $125,300–$233,000 3w ago 
Lifecycle Marketing Lead Mirage · New York $150,000–$200,000 3w ago 
Global Industry Marketing Lead Trimble · US - CO, Westminster $105,600–$145,200 3w ago Technical Marketing Lead, North America - Bose Luxury (McIntosh & Sonus faber) Boseallaboutme · 2 Locations $104,900–$144,200 3w ago 
Integrated Marketing Lead, Brand & Policy OpenAI · San Francisco $287,000–$318,000 3w ago 
B2B Growth Marketing Lead OpenArt AI · San Carlos $200,000–$250,000 3w ago 
Lifecycle Marketing Lead (Remote US) Directive · Remote · US $100,000–$120,000 4w ago Product Marketing Lead, Executive Engagement OpenAI · San Francisco $287,000–$318,000 4w ago 
Social Media Marketing Lead, VP I - State Street Investment Management Statestreet · 2 Locations $110,000–$188,750 4w ago Marketing Lead AIR Communities · Denver $85,000–$100,000 4w ago Senior Marketing Lead AIR Communities · Denver $95,000–$105,000 4w ago 
Product Marketing Lead Rec Technologies · San Francisco $160,000–$200,000 4w ago Regional Marketing Lead, Canada Wise · Austin $139,000–$191,000 4w ago 
Partner Marketing Lead, Cloud Anthropic · San Francisco $255,000–$320,000 4w ago 
Enterprise Marketing Lead DualEntry · New York City $120,000–$180,000 4w ago Lifecycle Marketing Lead Public · New York $160,000–$190,000 4w ago 
Partner Marketing Lead Rentspree · Seattle $220,000–$250,000 4w ago 
Performance Marketing Lead - USA Inworld · Mountain View, California, USA $140,000–$190,000 5w ago 
Marketing Lead (m / v / d) Flink · Amsterdam €70,000–€80,000 5w ago Marketing Lead (m / f / d) Flink · Amsterdam €70,000–€80,000 5w ago 
Lifecycle Marketing Lead - Health Plans / Health Systems Lyra Health · Remote · US $85,000–$117,000 5w ago Product Marketing Lead, API Models & Research OpenAI · San Francisco $374,000–$415,000 5w ago Product Marketing Lead, ChatGPT Work OpenAI · San Francisco $284,000–$315,000 5w ago 60 of 323 open roles. All marketing lead jobs
