Lifecycle Marketing Lead

Public Open · verified Sep 24, 2026

New York Senior Email Marketing

At a glance

Senior Email Marketing role at Public. New York · $160,000–$190,000 base.

SalaryStated by Public

$160,000 – $190,000

Base salary for this role, in USD per year, as published in the posting.

This role, from PublicOur estimate for the market: $147,500–$191,250Median $165,000

In line with the market median of $165,000 for senior email marketing roles in New York.

Worked out from 15 postings that stated pay, median $165,000. Last updated Sep 22, 2026.

RoleEmail Marketing

SenioritySenior

LocationNew York

Base pay$160,000–$190,000

PostedAug 25, 2026 · 4w ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll own lifecycle plans for active traders, increasing first investments and adoption of multiple products
Build Braze canvases, emails, push messages, and in-app experiences, then share results with executives
Work with product, brand, data, and engineering teams to improve conversion and channel performance
Use Mixpanel, Looker, and other analytics tools to uncover trends and optimization opportunities
Run A/B tests and refine messaging to improve conversion and lifetime value

What you bring

Bring at least four years across lifecycle channels such as email, push, in-app, SMS, and direct mail
Know lifecycle platforms, especially Braze, and write HTML, CSS, and Liquid or a similar templating language
Show successful conversion testing plus knowledge of attribution, incrementality, and marketing analytics
Use Mixpanel, Looker, and related analytics tools to make data-based decisions
Offer strong writing, email design knowledge, and experience improving conversion, retention, engagement, and LTV

Who this fits

You'll suit a proactive, analytical marketer who enjoys testing, learning, and solving problems creatively in a visible cross-functional role. The job is based in NYC with onsite work Monday through Thursday. Fintech experience is strongly preferred

From the employer

About Us:

Public is building the Agentic Brokerage. Focused on serious investors who use AI and a vast variety of asset classes, from stocks and bonds to crypto and options, to build their portfolios. Launched in 2019, Public has been trusted with billions of assets from retail investors.

About the Role:

We are seeking a highly skilled and experienced Senior Lifecycle Marketing Manager to join our team at Public.com. This role will focus on driving new user conversion and early engagement, and will be instrumental in increasing LTV and retention across the customer lifecycle. The ideal candidate will be an expert in lifecycle marketing strategy, combining analytical storytelling with creative problem solving. This is a highly visible, cross-functional role that partners closely with product, engineering, data, and brand to build, test, and optimize lifecycle programs.

This role is based in NYC and will be onsite Monday through Thursday.

Key Responsibilities:

Lead and execute lifecycle strategy for active traders, optimizing for first-time investments and multi-product adoption.
Own the strategy, messaging, and technical success of all active trader messaging.
Build and maintain Braze canvasses, emails, push notifications, and deep in-app integrations, with regular reports on your results to executive leadership.
Collaborate with product, brand, and data to identify new opportunities to improve conversion rates and channel performance.
Analyze performance, leveraging Mixpanel, Looker, and other analytics tools to identify trends and performance optimization opportunities
Drive experimentation and A/B testing to iterate and refine messages, improving conversion rates and LTV.
Stay ahead of industry trends and changes, ensuring Public.com remains at the forefront of lifecycle marketing innovations.

What We’re Looking For:

4+ years of experience in lifecycle marketing strategies and channels, including email, push, in-app messaging, SMS, and direct mail
Expertise in lifecycle marketing tools, preferably Braze
Comfortable writing HTML, CSS, and Liquid or similar templating language

SQL, JSON, and webhook expertise a bonus

Excellent writing skills and deep knowledge of email design best practices
Experience running successful A/B tests optimizing new user conversion.
Strong understanding of attribution models, incrementality testing, and marketing analytics.
Proven ability to optimize funnel conversion, retention, user engagement, and LTV
Proficiency with marketing and product analytics tools (Mixpanel, Looker, etc.).
Strong analytical skills, comfortable making data-driven decisions.
A proactive and entrepreneurial mindset, with a passion for testing and learning.
Strong preference for candidates with experience in fintech.

Benefits:

Competitive salary and equity
Comprehensive health, dental, and vision plans
Generous PTO and parental leave policy
401(k) plan with company match
Opportunities for career growth and professional development

Public is an equal employment opportunity employer to all employees and applicants for employment and prohibits discrimination and harassment of any type. We celebrate people of all race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity, or expression. The compensation range for this role is $160K-$190K based on skills and experience.