Global Industry Marketing Lead
At a glance
Senior General Marketing role at Trimble. US - CO, Westminster · full-time · $105,600–$145,200 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set global marketing direction for survey and mapping audiences, tying work to business priorities
- Turn technical products into clear value messages across owned, paid, and earned channels
- Run integrated programs across digital campaigns, events, and thought leadership
- Build demand programs that attract, develop, and convert qualified leads
- Align product, sales, regional, executive, and GTM partners across a global organization
What you bring
- End-to-end B2B marketing experience covering campaigns, messaging, content, and events
- Ability to learn technical markets quickly and uncover customer pain points
- Skill influencing without formal authority in complex cross-functional organizations
- Strong storytelling that connects technical capabilities to audience benefits
- Self-directed experience working with teams across global time zones
Who this fits
You’ll suit this role if you can lead strategic B2B marketing while making complex technology understandable to survey and mapping audiences. The position is based onsite in Westminster, Colorado, with travel expected between ten and twenty percent. Experience in geospatial, surveying, mapping, or AEC markets and familiarity with enterprise demand generation are helpful but not required.
From the employer
Shape the Narrative as Global Industry Marketing Lead
Architect and drive high-impact global marketing strategies that translate cutting-edge technology into human-centric stories. You will collaborate across global teams to build unified messaging, fuel dynamic campaigns, and deeply understand our survey and mapping audience to position Trimble as their trusted technology partner.
What Makes This Role Great:
In this role, you will serve as the strategic marketing engine behind Trimble’s global geospatial narrative, transforming complex engineering into powerful value propositions. You will enjoy high visibility and the creative freedom to architect integrated strategies that directly shape market perception and drive sales pipeline growth.
Key Exciting Responsibilities:
Architect and execute the global marketing strategy for our survey and mapping audiences, directly aligning initiatives with core business goals.
Partner across GTM, product, and sales teams to translate complex technology into compelling value propositions across owned, paid, and earned media channels.
Lead high-visibility integrated programs spanning digital campaigns, high-touch events, and thought leadership.
Design and deploy demand generation strategies to attract, nurture, and convert qualified leads for a healthy pipeline.
Cultivate cross-functional consensus and build collaborative relationships across global product, sales, regional, and executive stakeholders.
Essential Skills & Experience:
Proven end-to-end B2B marketing expertise spanning campaign development, messaging, content creation, and events.
Agile learner with a curious mindset, capable of rapidly mastering new technical ecosystems and customer pain points.
Outstanding cross-functional navigator who excels at influencing without authority in complex matrix environments.
Master storyteller adept at converting technical features into benefit-driven messaging for targeted audience.
Proactive, self-directed work ethic with experience collaborating across global time zones.
Bonus Points For:
Experience driving marketing strategies within the geospatial, surveying, mapping, or AEC sectors.
Familiarity with enterprise-level lead conversion and demand generation frameworks.
Logistics Location:
Westminster, CO (Onsite)
Travel Requirement: 10-20%
Why You'll Love Working With Us
At Trimble, we're not just a company that "does good"—we are a team dedicated to making a tangible, positive Real-World Impact. We build innovative solutions designed to solve the world's most critical challenges. From construction sites to transportation hubs, our work tangibly improves how people live, build, move, and grow.
You'll work on projects that truly matter: Our purpose-driven culture means you'll be helping to build and deliver solutions that make work faster, safer, and more sustainable for millions of people worldwide. Our impact is tangible, from connected machines that save fuel to data-driven insights that reduce waste.
Collaborate with like-minded people: Our strong internal culture is a "hidden gem." You will work with a collaborative, supportive team that shares your purpose and fosters a genuine sense of belonging. We're a company of "visionary pragmatists" who think boldly and build things that work.
Be an owner: Trimble thrives on individuals who take initiative and embrace ownership. You'll find an entrepreneurial spirit where success is often "self-authored," empowering proactive "doers."
Industry Marketing Lead, Global Marketing Manager, B2B Marketing, Strategic Messaging, Geospatial Marketing, Demand Generation, Campaign Strategy, Product Marketing, Marketing Architect, Cross-Functional Leadership
Compensation: Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, or federal law.
Hiring Range
$105,600.00–$145,200.00Pay Rate Type
SalaryBonus Eligible?
YesCommission Eligible?
No
Benefits: Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan. If this position is identified above as commission- or bonus-eligible, the terms of the commission plan or discretionary bonus plan for which you are eligible will be provided following the employee start date.
How to Apply: Please submit an online application for this position by clicking on the ‘Apply Now’ button located in this posting.
Application Deadline: Trimble accepts applications on an ongoing basis until the position is filled.
At Trimble, we are committed to fostering a diverse, inclusive, and equitable workplace where everyone can thrive. Guided by our core values—Belong, Innovate, and Grow—we embrace and celebrate differences, knowing they make us stronger and more innovative. We are proud to be an equal opportunity employer, welcoming individuals of all backgrounds and advancing opportunities while embracing race, color, gender identity, sexual orientation, religion, disability, veteran status, or any other protected and diverse characteristic. We are committed to offering our candidates and employees with disabilities or sincerely held religious beliefs the ability to seek reasonable accommodations in accordance with applicable law and/or where it would not constitute undue hardship for Trimble. For more, please see Trimble's Code of Business Conduct and Ethics at https://investor.trimble.com, under “Corporate Governance.”
Our mission to transform the way the world works starts with transforming how we work together. By actively listening, asking questions, and taking intentional actions, we cultivate a culture that provides equitable opportunities for everyone to contribute and grow.
Candidate Privacy Notices by Country
If you need assistance or would like to request an accommodation in connection with the application process, please contact careers@trimble.com.
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