Marketing Specialist
At a glance
Mid-level General Marketing role at Orora Group. Melbourne.
Pay not stated Marketing Specialist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run social channels, update the Orora Beverage website, send email campaigns, and measure digital and paid media results
- Create copy, templates, video, and other collateral for sales enablement, launches, and brand programs
- Coordinate trade shows, sponsorships, corporate communications, and PR activity across the annual calendar
- Protect brand consistency across customer materials and refresh signage at manufacturing locations
- Build customer-specific materials, samples, merchandise, and tender content with sales and external partners
What you bring
- A degree in marketing, communications, business, or a related discipline
- At least four years in B2B marketing, including finding and executing trade marketing opportunities
- Strong digital marketing experience with HubSpot, Drupal, or comparable platforms
- Clear writing, editing, and communication skills with close attention to detail
Who this fits
You’ll suit a commercially minded self-starter who can manage several projects, work through ambiguity, and build relationships with customers, sales, agencies, and internal teams. The role is hybrid, with one day at the Decoration Centre of Excellence, two days at the Hawthorn Head Office, and the remaining time working from home. Manufacturing experience is valued.
From the employer
The Role
As our Marketing Specialist, you will drive end-to-end marketing initiatives for our Cans Business Unit across traditional and digital channels, boosting brand visibility, executing dynamic campaigns, and supporting business growth. You will manage everything from digital platforms and website CMS updates through to industry events, content creation, and social media.
This is a hybrid role: 1 day at our Decoration Centre of Excellence, 2 days at our Hawthorn Head Office, remainder work from home.
Key Responsibilities
- Drive our social media agenda, manage and maintain the Orora Beverage website, deliver email marketing campaigns, and track performance across digital platforms and paid media
- Write copy and develop marketing collateral, including digital assets, templates, and video/multimedia, for sales support, product launches, and brand initiatives
- Oversee the annual events and sponsorships calendar for industry/trade shows, while supporting internal corporate communications and PR initiatives
- Maintain brand integrity by managing corporate identity across customer-facing materials and updating branded signage across manufacturing sites
- Engage directly with customers and collaborate with the sales team to deliver bespoke marketing materials, merchandise, product samples, and content for RFPs and tender submissions
- Identify and deliver trade marketing opportunities that strengthen customer engagement and support commercial growth
- Partner with internal corporate teams, sales leads, external creative/digital agencies, and trade bodies to execute the annual marketing strategy effectively
About You
- Degree qualification in Marketing, Communications, Business or related field
- 4+ years' experience in a B2B marketing environment, including identifying and delivering trade marketing opportunities, with manufacturing sector experience highly regarded
- Strong digital marketing background, ideally with experience across Hubspot, Drupal, or similar CMS/marketing automation platforms
- Excellent writing, editing and communication skills, with strong attention to detail
- A friendly, commercially minded self-starter who takes initiative and builds strong relationships with customers, sales teams, and a range of internal and external stakeholders
- Comfortable managing multiple projects at once and navigating ambiguity in a fast-paced environment
How to Apply
Click APPLY NOW link.
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