Solutions Product Marketing Manager
At a glance
Mid-level Product Marketing role at Perplexity. San Francisco · full-time · $190,000–$250,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own go-to-market strategy for Finance, Healthcare, Legal, and Consulting
- Map enterprise buyers, personas, decision paths, and competitive options by industry
- Run paid, organic, and owned campaigns with webinars, landing pages, and tailored creative
- Equip sales with battle cards, objection responses, talk tracks, and deal-stage content
- Track pipeline, conversion, and engagement, then adjust the approach weekly
What you bring
- Bring at least eight years of product marketing experience, with B2B experience preferred
- Show measurable pipeline results from industry-focused go-to-market programs
- Understand enterprise purchasing, extended sales cycles, multi-stakeholder deals, and C-suite messaging
- Turn complex product capabilities into clear stories across decks, one-pagers, videos, and ROI models
- Use AI tools proficiently to improve marketing outcomes
Who this fits
You'll suit a collaborative, low-ego operator who can work across marketing, sales strategy, and product while owning the full scope of the work. You should be comfortable in a fast-moving, small-team environment and with long enterprise sales cycles. The role is full-time, based in San Francisco, and hybrid.
From the employer
Perplexity is changing how enterprises adopt AI. We're seeking a Solutions Product Marketer to own GTM strategy for our highest-priority verticals, Finance, Healthcare, Legal, and Consulting. You'll go deep on buying motions, use cases, and competitive dynamics, translating insight into campaigns, content, and sales enablement that systematically win each industry. This role sits at the intersection of marketing, sales strategy, and product.
You will:
Own vertical GTM as a system, not one-off campaigns
Map how enterprise buyers in each vertical evaluate, purchase, and deploy AI, personas, decision processes, and competitive alternatives
Build and run vertical awareness campaigns across paid, organic, and owned channels, including webinars, landing pages, and industry-specific creative
Arm enterprise sales with battle cards, objection handling, persona-specific talk tracks, and deal-stage content that moves revenue
Develop opinionated thought leadership positioning Perplexity as the authority on AI adoption in each vertical
Instrument and measure vertical performance: pipeline sourced, conversion rates, engagement iterating weekly based on data
Qualifications:
8+ years of product marketing experience, B2B preferred
Proven track record building and executing vertical or industry-specific GTM strategies that drove measurable pipeline
Deep understanding of enterprise buying motions, comfortable with long sales cycles, multi-stakeholder deals, and C-suite messaging
Exceptional storytelling and writing skills, able to distill complex capabilities into simple, compelling narratives across decks, one-pagers, videos, and ROI models
Advanced proficiency using AI tools to drive marketing outcomes
Collaborative, low-ego operator who thrives in fast-paced, small-team environments and owns the full stack of work
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