Strategy Lead, AI-Marketing

Petfolk petfolk.com Open · verified Sep 24, 2026

New York Full-time Senior General Marketing

At a glance

Senior General Marketing role at Petfolk. New York · full-time · $150,000–$180,000 base.

SalaryStated by Petfolk

$150,000 – $180,000

Base salary for this role, in USD per year, as published in the posting.

This role, from PetfolkOur estimate for the market: $127,500–$175,000Median $155,112

In line with the market median of $155,112 for senior general marketing roles in New York.

Worked out from 87 postings that stated pay, median $155,112. Last updated Sep 24, 2026.

RoleGeneral Marketing

SenioritySenior

LocationNew York

EmploymentFull-time

Base pay$150,000–$180,000

PostedJul 21, 2026 · 2mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own conversion improvement on petfolk.com and the booking flow through hypotheses, testing, and clear result reviews
Trace the journey from acquisition source to booking, then turn drop-off findings into a ranked testing queue
Build AI workflows for ad variants and creator programs, connecting outputs with performance results
Link Claude with Snowflake, Braze, Gladly, Meta, Google, GA4, and site systems through MCP servers and integrations
Lead attribution, incrementality, marketing analytics, ROI modeling, and growth agents across paid media, SEO, and PR

What you bring

You can ship production systems with Python or TypeScript, APIs, and SQL against a warehouse
You have built demonstrable AI growth systems and agent workflows with tool use, decisions, human escalation, prompts, and evaluations
You understand CDPs, ESPs, server-side tracking, conversion APIs, reverse ETL, warehouse-first analytics, and MCP
You have run CRO programs involving hypotheses, test design, statistical analysis, and shipped improvements
You work independently when goals are clear but the roadmap is still taking shape

Who this fits

This role suits a self-directed technical builder who wants full ownership of AI-powered growth inside marketing and reports to the VP of Growth. You’ll work from the New York City headquarters, with four in-office days per week preferred. Travel is minimal, up to ten percent, for headquarters meetings and visits to pet care centers.

From the employer

About Petfolk

Petfolk is a veterinary care company founded by Dr. Audrey Wystrach. We run modern clinics, a 24/7 virtual care app, and a connected care model that pet parents actually love. Our NPS sits above 90. Newsweek put us in their top five Most Loved Workplaces globally. We've raised north of $116M from Deerfield Management, White Star Capital, Movendo Capital, and others.

The Opportunity

We are hiring a Strategy Lead, AI to build the systems that acquire pet parents. You will sit inside Marketing and report to the VP of Growth.

This is a builder role. You will write code, stand up agents, wire data, and ship experiments. You will not design ads or write copy by hand. You will build the machines that do, then measure whether they worked.

You will also be our authority on measurement. When someone asks whether a channel is incremental, why booked appointments diverge from platform-reported conversions, or how to read a geo holdout, you answer. Fluency in the Martech stack and in attribution is a core requirement, not a bonus.

Success is simple: more pet parents booked at lower cost, and a team that runs more experiments per week than it did the month before.

What You’ll Do

Conversion and site

Own conversion rate optimization on petfolk.com and our booking flow. Run a standing test program with clear hypotheses and honest readouts.
Analyze site traffic end to end: acquisition source, landing behavior, drop-off, and booking. Turn that into a prioritized test backlog.
Build the landing page iteration loop. Generate variants, deploy, read results, feed winners back into the next round. The loop should run weekly without waiting on a designer.

Creative and media

Build AI systems that produce and edit ad creative, static and video, from brief to test-ready variants. Connect output to performance data so the system learns what wins.
Design and run creator programs with AI agents: sourcing, outreach, briefing, asset intake, tracking, and payment reminders. One person should be able to run a program that normally takes a team.
Deploy agents across paid media, SEO, and PR where they beat the current process.

Measurement and data

Own marketing analytics. Attribution, incrementality, MMM, offline conversion feedback, and the dashboards the team runs on.
Connect the stack. Build MCP servers and integrations between Claude and our platforms: Snowflake, Braze, Gladly, Meta, Google, GA4, and the site.
Build business cases and ROI models for AI and non-AI initiatives. Track CAC, ROAS, booking rate, test velocity, and creative win rate.

Systems and growth

Invent unconventional tactics. An agent that manages partnerships. A pipeline that turns clinic reviews into ads. Something we have not thought of. Growth comes from tactics competitors do not run.
Set quality standards, brand guardrails, and human review gates for AI-generated work, including FTC and platform rules on AI in advertising.
Over time, orchestrate multi-agent systems with handoffs and review, and write the playbook for how Petfolk does AI-powered growth.

Requirements

Must have

You build. Python or TypeScript, APIs, SQL against a warehouse, shipping to production. You have built AI-powered systems in a marketing or growth setting and can show them.
Agent and LLM depth. You have built agentic workflows that call tools, make decisions, and route to a human when they should. You know Claude or comparable models, structured outputs, tool use, and evals. You version prompts and test them like code. MCP experience required.
Martech and measurement expertise. You know the modern stack: CDPs, ESPs, server-side tracking, conversion APIs, reverse ETL, warehouse-first analytics. You can explain incrementality versus last-touch, run a geo holdout, and reconcile platform data against the warehouse.
CRO and experimentation. You have run a conversion program on a real site: hypotheses, test design, statistical readouts, and shipped winners.
Self-directed. Give you a goal and you find the path. You have worked where the roadmap was fuzzy and things moved fast.

Strongly preferred

Paid media operating experience on Meta and Google, including creative testing at scale.
Creator or influencer program experience.
AI video and image generation and editing pipelines.
MMM or incrementality modeling (Meridian, Recast, or comparable).
Experience in a multi-location consumer business.

Why Petfolk

Join a cohort of AI Leads building something new across the whole company.
Full autonomy and real ownership, reporting directly to the functional VP
A company that's genuinely investing in AI, not just talking about it.
Work that connects to something real. Better marketing means more pet parents find better care for their animals.

Work Environment

NYC HQ (4 days per week in-office preferred).

This position requires minimal travel, up to 10%, to headquarters for in-person meetings and to pet care centers to familiarize yourself with operations and ensure timelines are met.

Compensation:

$150,000 to $180,000 Annual Base

Apply with a portfolio of things you've built.

Send links to things you built: repos, demos, write-ups, dashboards. We will ask you to walk through one live.