Senior Brand Manager
At a glance
Senior Brand Marketing role at P&G. HO CHI MINH CITY OFFICE · full-time.
Pay not stated Brand Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape brand growth plans from consumer insight, market signals, and campaign results
- You'll own brand building across e-commerce and other channels, tracking growth, share, penetration, equity, and budget efficiency
- You'll align Sales, Trade Marketing, Consumer & Market Knowledge, Finance, and Supply Chain on integrated plans
- You'll coordinate agencies, suppliers, and stakeholders to deliver marketing programs
- You'll create toolkits and assets for digital, social, e-commerce, platforms, stores, and consumer engagement
What you bring
- At least six years in brand management or a related commercial marketing role, ideally in FMCG
- You understand Vietnam's market and consumers and can turn insight into effective strategy
- You apply strategic judgment, commercial understanding, and data to identify growth opportunities
- You can combine varied information into clear, actionable business insights
- You influence across teams, lead without formal authority, and communicate in English and Vietnamese
Who this fits
This full-time role is based in Ho Chi Minh City and suits a marketer who acts decisively in a fast-moving, entrepreneurial environment. Before applying, you must read and complete P&G's applicant data-processing notice and consent form so the company can continue reviewing your application.
From the employer
Job Location
HO CHI MINH CITY OFFICEJob Description
Trước khi gửi hồ sơ ứng tuyển, bạn cần đọc và hoàn tất THƯ THÔNG BÁO & BIỂU MẪU ĐỒNG Ý TRAO QUYỀN XỬ LÝ DỮ LIỆU CÁ NHÂN DÀNH CHO ỨNG VIÊN tại ĐÂY. P&G chỉ có thể tiếp tục xử lý hồ sơ ứng tuyển sau khi nhận được sự đồng ý theo yêu cầu. Nếu bạn không đồng ý, P&G sẽ không thể tiếp tục xử lý hoặc xem xét hồ sơ ứng tuyển của bạn cho vị trí này.
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As a Senior Brand Manager, you will lead the growth of one or more of P&G's iconic brands by developing winning strategies, delivering outstanding consumer experiences, and driving sustainable business growth. You will:
- Define and execute brand growth strategies by leveraging consumer and shopper insights, market trends, and campaign performance analysis.
- Own end-to-end brand building initiatives and deliver key business metrics across multiple channels, including e-commerce, driving topline growth, market share, penetration, brand equity, and budget efficiency
- Lead cross-functional collaboration with Sales, Trade Marketing, rregional Consumer & Market Knowledge, Finance, and Supply Chain to develop and execute integrated business plans.
- Partner with external agencies, suppliers, and key stakeholders to deliver impactful marketing initiatives with excellence.
- Develop best-in-class marketing toolkits and assets, including digital campaigns, social media content, e-commerce creative, platform activations, in-store materials, and consumer engagement programs.
- Continuously identify growth opportunities and transform insights into innovative marketing initiatives that strengthen brand leadership in the Vietnam market.
Job Qualifications
- Minimum 6 years of experience in Brand Management, or a related commercial marketing role, preferably within the FMCG industry.
- Strong understanding of the Vietnam market and local consumers, with demonstrated ability to translate insights into successful brand and marketing strategies.
- Proven strategic thinking and business acumen, with the ability to identify growth opportunities and make data-driven decisions.
- Strong analytical capability, able to synthesize multiple sources of information into actionable business insights.
- Excellent leadership and stakeholder management skills, with the ability to influence across functions and lead without formal authority.
- Outstanding communication and presentation skills in both English and Vietnamese, with experience briefing creative agencies and presenting recommendations to senior leadership.
- Comfortable thriving in a fast-paced, dynamic environment with an entrepreneurial mindset and strong bias for action
ABOUT US
We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.
Visit http://www.pg.com to know more.
Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being “in touch” so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with your unrivaled ideas.
We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.
Job Schedule
Full timeJob Number
R000155442Job Segmentation
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