Executive Director - Entertainment Events Revenue & Sales Strategy
At a glance
Leadership Revenue & Sales Operations role at Pool Hiring 2021 (Mgmcareers). Office - US, Las Vegas, NV 111 East Harmon Ave · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Build event sales plans, budgets, and revenue forecasts using research, analysis, and financial planning
- Shape revenue plans for each event, including timelines, sponsor targets, saleable assets, and VIP experiences
- Set sponsorship package tiers and benefit levels with the senior sponsorship leadership team
- Sell premium sponsorships, luxury VIP packages, and tickets to high-value customer groups
- Negotiate media, sponsor, and ticketing partnerships while coordinating activation delivery with property teams
What you bring
- A bachelor’s degree in sports management, business, entertainment management, or a related discipline
- At least four years selling sponsorships and tickets in sports, entertainment, or media
- Business development experience, agency exposure, and a record leading prominent projects, events, and assets
- The ability to lead teams with strong attention to detail, initiative, and high execution standards
Who this fits
You’ll suit a senior events revenue leader who can sell sponsorships and premium experiences while coordinating marketing, public relations, sales, ticketing, and property teams. The role is based in Las Vegas, Nevada, and involves overseeing a team while working with senior executives and external partners.
From the employer
The SHOW comes alive at MGM Resorts International
Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.
THE JOB:
The Executive Director of Entertainment Events Revenue and Sales Strategy is responsible for developing and executing the revenue strategy for the Entertainment Events portfolio with a focus on premium/group/VIP ticket revenue, VIP experiences, sponsorship revenue, and media revenue for owned-and-operated events. This position and their team will be responsible for selling tickets and sponsorships. This position will lead cross-functional teams including but not limited to Marketing, Public Relations, Sales, Sponsorship, and Ticketing in the development and execution of the Live Events Strategy. This position will interact with all levels across the organization as well as senior‐level executives to gain alignment and support for the effective implementation and long‐term sustainability of the events business. Over time, this position may lead additional members of the team. All duties are to be performed in accordance with departmental and MGM Resorts international policies, practices, and procedures.
THE DAY-TO-DAY:
- Responsible for the creation of sales business plans, budgets, and revenue proformas for high-profile (potentially large-scale) MGMRI events, based on extensive research, analysis, and financial planning
- Oversees the development and successful execution of revenue strategy plans for each event including complete timelines and/or critical paths, targeted sponsorship firms and amounts, and identifying assets to sell for the creation of immersive and unique VIP experiences
- Through collaborative partnership with senior leadership of MGMRI's Sponsorship team, define tiered benefit levels within a packaging strategy based on strategic valuation and industry knowledge
- Directs and implements the sales strategy for high-value sponsorship opportunities for events, as well as unique, luxury VIP experiences and ticket packages to VIP customer segments
- Primary stakeholder in identifying potential external partnerships, and negotiating contracts with partners (media, sponsors, ticketing)
- Drive the fulfillment and monetization of activations and VIP experiences through direct collaboration with property leadership teams (F&B, Hotel Operations, VIP Services, etc),
- Establishes brand framework for engaging, high-quality sales collateral for events collaborating with internal MGMRI creative teams and external agencies
- Manage division's events by ensuring critical items are executed on-time and within budget. Oversees a team and partners with stakeholders to foster a collaborative environment, drive accountability, ensure deliverables are met, and appropriate resources are available
THE IDEAL CANDIDATE:
- The ideal candidate holds a bachelor’s degree in Sports Management, Business, Entertainment Management, or a related field—with an MBA or relevant master’s degree preferred—and brings a minimum of four years of dedicated experience in sponsorship and ticket sales within the sports, entertainment, or media industries.
- They possess a proven track record of business development, agency background, and the leadership acumen required to oversee high-profile projects, events, and assets from inception to flawless execution with sharp attention to detail, proactive drive, and premier standards of excellence.
THE PERKS & BENEFITS:
- Comprehensive wellness programs designed to support employees’ physical, mental, and emotional well-being.
- Exclusive access to company-sponsored discounts across hospitality, dining, retail, entertainment, travel, technology, and a wide range of partner offerings.
- Complimentary parking both during and outside of scheduled work hours.
- Competitive health, wellness, and income protection benefits for eligible employees.
- Ongoing professional growth and career development through leadership programs, learning opportunities, strategic networking, and community engagement initiatives.
VIEW JOB DESCRIPTION:
https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=13014
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