B2B Customer Lifecycle Marketing Manager
pubnub Open · verified Sep 24, 2026 At a glance
Mid-level Email Marketing role at pubnub. Remote, UK.
Pay not stated Email Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build post-sale lifecycle programmes spanning onboarding, adoption, engagement, expansion, retention and win-back
- Launch feature-adoption and platform-expansion campaigns using customer needs, usage patterns and unused capabilities
- Work with GTME on health scoring, expansion signals and opportunities within existing enterprise accounts
- Give Account Managers ROI summaries they can use in customer conversations
- Review churn and programme results, then improve segmentation, messaging and retention work
What you bring
- At least three years in B2B SaaS lifecycle, customer or retention marketing
- You can work with technical products and understand how technical buyers assess and adopt software
- You bring hands-on CRM and marketing-automation experience, backed by data-led measurement
- You collaborate effectively with Customer Success and Sales
Who this fits
You’ll suit a data-oriented lifecycle marketer who can turn product usage and customer-health signals into adoption, retention and expansion programmes. The role is fully remote from the United Kingdom and requires legal authorization to work there. Employment is through an Employer of Record, and visa sponsorship is unavailable.
From the employer
About PubNub
At PubNub, we power real-time experiences used by millions of people around the world. Our platform enables businesses to build real-time applications through developer-friendly APIs and real-time infrastructure.
PubNub powers the world's most engaging real-time experiences including chat, live updates, and interactive applications—for more than 2,000 companies, including Verizon, Autodesk, Zillow, and Dropbox. Our global data network processes trillions of messages each month with sub-100 ms latency across 15+ data centers. Backed by $130M in funding, we're shaping the future of how the world connects.
About the Role
As our B2B Lifecycle Marketing Manager, you'll own customer lifecycle marketing across onboarding, product adoption, engagement, retention, expansion and win-back. You'll use customer and product-usage data, CRM and marketing automation to build segmented, automated lifecycle programmes that help customers realise more value from PubNub while improving retention and Net Revenue Retention (NRR).
Key Responsibilities
- Build post-sale customer lifecycle and nurture programmes across onboarding, adoption, engagement, expansion, retention and win-back.
- Design platform expansion and feature-adoption campaigns based on customer needs, product usage and unused capabilities.
- Partner with our Go-to-Market Engineering (GTME) team on customer health scoring and expansion-signal detection.
- Use product usage, engagement and customer health signals to identify expansion opportunities.
- Create ROI reports and value summaries that Account Managers can easily use in customer conversations.
- Execute multi-team penetration and expansion campaigns within existing enterprise accounts.
- Build win-back and re-engagement campaigns for quiet or at-risk customers.
- Analyse churn trends and turn customer insights into retention programmes.
- Partner closely with Customer Success and Account Managers on adoption, retention and expansion initiatives.
- Measure lifecycle programme performance and continuously optimise segmentation, messaging and results.
About You
Minimum Requirements
- 3+ years of experience in B2B SaaS lifecycle, customer, or retention marketing.
- Comfort working with technical products and understanding how technical audiences evaluate and adopt software.
- Data-driven approach to segmentation, timing and measurement.
- Hands-on experience with CRM and marketing automation.
- Strong cross-functional collaboration with Customer Success and Sales.
Nice to Have Skills
- Experience using product usage data.
- Familiarity with product-led growth programmes.
- Background driving expansion and Net Revenue Retention.
- Experience supporting developer or technical customer bases.
- Experience marketing to enterprise customers.
Why Join PubNub
At PubNub, you'll join a collaborative, people-first company where curiosity, ownership, and innovation are valued. We work across teams to solve meaningful challenges, create exceptional customer experiences, and build technology that powers real-time applications used around the world.
As a remote-first company, we value flexibility, collaboration, and continuous learning. You'll work alongside talented colleagues who are passionate about solving complex problems and delivering meaningful impact for our customers.
We offer competitive compensation and thoughtfully designed benefits to support your success and well-being.
Ready to Drive Customer Growth?
If you're excited about creating data-driven B2B SaaS lifecycle programmes that strengthen customer relationships, increase product adoption, improve retention and drive expansion, we'd love to hear from you. Join PubNub and help customers unlock the full potential of real-time technology.
Work Authorization Requirement
Applicants must be legally authorized to work in the United Kingdom. This is a fully remote position, with employment provided through an Employer of Record (EOR). PubNub is unable to provide visa sponsorship for this position.
Information Accuracy Note
Candidates are expected to provide accurate, complete, and truthful information throughout the application and hiring process. Any material misrepresentation or omission may affect employment eligibility.
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