Brand Manager

Function:

Responsible for the execution, implemention and administration of PETRÓLEOS Y ENERGÍA DE HONDURAS, S.A. DE C.V, brands, and service station network development of the activities stablished in PETRHOSA - Honduras. Executing marketing plans, brand guidelines, promotions and events.

Key Responsibilities:

1- Execute and leader the strategies define for brands in PETHROSA. Provide assistance to Marketing Manager for a wide range of marketing tactics and growth initiatives to help execute go-to-market plans such as: campaigns, webinars, videos, sponsorships, special events, seminars, trade show exhibits, advertising and communications. Help develop and maintain the image of constant quality trademark and identity.

2- Comply and review reports data with campaigns and promotions including digital, ATL, BTL, etc. Prepare and coordinate commercial presentations for Marketing Manager with results of the differents plans executed in the market. And give a review of best practices and new implementation tactics for future projects.

3- Execute marketing communications plan and day to day budget development, creation of all sales/retail support materials and promotional items, display programs, activations and events by site depending on the needs of the different areas.

4- Establish a streamlined process of managing influencer relationships, with costs in mind.

Immerse in our key brands, and develop an effective creative brief for agencies, aligned with brand narrative priorities. Considering brand research, market share & sales volumes given by the commercial team; Monitor, analyze and evaluate appropriate market trends, loyalty program Puma Pris consumer behavior and competitor activity to identify market opportunities. Give feedback to Marketing Manager on the challenges and opportunities of our loyalty program.

5- Execute promotional material in each site depending on the different campaigns and also in the day to day maintenance of the visual merchandising in the stations. Coordinate with vendor quotations, production and execution by giving follow up of the conditions and needs.

6- Coordinate execution of media plans by campaign with media agency. Stablished a continuous alliance with the most important communications channels in the country so that we can have in each project a higher impact and publicity.

Requirements:

Experience:

• Undergraduate University Degree in Marketing or related field.
• Post Graduate degree in Marketing, Business Administration, or International Trade is preferred
• 3-5 years of proven experience in brand and marketing execution projects and events.
• Experience understanding customer needs.
• Experience in leading and executing marketing budget.

Skills:

• Bilingual: English and Spanish required.
• Advanced Microsoft Excel skills a must.
• Excellent organizational and project management skills;
• Must be able to manage multiple tasks with accuracy and strict attention to deadlines.
• Self-motivated and prioritization skills.

Competencies:

• Strong leadership and interpersonal skills to present ideas effectively, communicate well all levels of management and subordinates and ability to work effectively in a diverse team environment.
• Ability to problem solve complex commercial/marketing situations.
• Excellent problem solving skills;
• High degree of personal motivation;
• Ability to deliver under urgent working conditions.
• Strong negotiations skills.
• Strong communication skills:
• Self-motivated, excellent time management and prioritization skills.
• Verbal, written and presentation.
• Effective manager, project team player, leader and motivator.