Head of Commercial - Asia
At a glance
Leadership Sales Leadership role at Quad Lock. Shanghai · contract.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the Asia commercial plan and deliver territory revenue across wholesale, Shopify D2C, and marketplaces
- Grow distributor and retail accounts through account plans, pricing alignment, launches, forecasting, and sell-through programs
- Own Shopify Asia performance and expand Tmall, JD.com, Shopee, and Lazada across new platforms and markets
- Lead the China D2C and Asian Marketplace teams while coordinating with global D2C and marketplace leaders
- Find new distributors and partners, represent the business in-market, and bring regional insights to internal teams
What you bring
- Senior B2B sales, business development, or key account experience with distributor-led or indirect channels
- A record of managing Shopify D2C plus marketplace channels such as Tmall, JD.com, Shopee, or Lazada
- Experience developing teams across markets and delivering both new partnerships and existing-account growth
- Commercial judgment with strong negotiation, relationship management, and multi-market Asia experience
- Ability to work independently in China while balancing strategic planning, execution, time zones, and regular travel
Who this fits
You’ll suit a hands-on commercial leader who can set direction while staying involved in distributor, retail, D2C, and marketplace execution. The role is based in Shanghai or Shenzhen, and you must already be in China or be willing to relocate with existing Chinese work rights. Regular regional travel is required, and the position leads the China D2C and Asian Marketplace teams.
From the employer
About the Role 💭
We’re looking for a Head of Commercial - Asia to lead and accelerate Quad Lock’s next phase of growth across the region.
Reporting to our Chief Commercial Officer, you’ll own the commercial performance of the region across business-to-business (B2B) wholesale, Shopify Asia direct-to-consumer (D2C) and regional marketplaces, leading regional strategy while remaining close to execution. You’ll grow key distributor and retail partnerships, accelerate our presence across platforms including Tmall, JD.com, Shopee and Lazada, and identify new opportunities for geographic and channel expansion across the region.
This is a hands-on leadership role for someone who can set the commercial direction, build strong in-market relationships and turn growth opportunities into results. You’ll also lead our China D2C and Asian Marketplace teams and work closely with our global B2B and D2C leaders.
This role will be based in China from one of our regional offices in Shanghai or Shenzhen. Candidates will need to be currently based in China or willing to relocate, with existing working rights in China. Regular travel across the region will also be part of the role.
What You'll Do🤝
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Develop and execute the regional commercial strategy across B2B and D2C, aligned with global objectives
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Own and deliver all revenue within the territory across B2B wholesale, Shopify D2C, and marketplaces
Key Account & Distributor Management
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Own and manage key distributor and retail relationships
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Develop account plans to drive growth and optimise performance
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Ensure alignment with pricing, brand positioning, and go-to-market strategy
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Support product ranging, launches, and sell-through initiatives
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Deliver accurate forecasting and performance reporting
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Own Shopify Asia D2C performance and growth
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Own and grow regional marketplaces: Tmall and JD.com (China), Shopee and Lazada (Southeast Asia)
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Drive marketplace growth and expansion into new platforms and geographies in region
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Lead the China D2C team and the Asian Marketplace team
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Align with global D2C and marketplace teams on pricing, range, content, and promotional calendars
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Identify and onboard new distributors and strategic partners
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Lead geographic expansion in the region
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Represent Quad Lock in-market through partner engagement, travel, and events
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Provide market insights and feedback to internal teams
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Work with Sales Support on execution and customer coordination
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Collaborate with Product, Marketing, and Operations on launches and initiatives
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Support forecasting and planning with Supply Chain
Regional Strategy & Growth
D2C & Marketplace Management
New Business Development
Market Engagement
Cross-Functional Collaboration
What You'll Bring 🎯
- Essential
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Experience in a senior sales, business development, or key account role within a B2B environment
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Proven success managing distributor-led or indirect sales channels
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Experience managing D2C eCommerce (Shopify) and marketplace channels (Tmall, JD.com, Shopee, Lazada or similar)
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Experience leading and developing teams across markets
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Strong track record in both new business development and account growth
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Commercially astute, with strong negotiation and relationship management skills
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Experience operating across multiple markets, ideally within Asia
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Ability to work autonomously in an in-market role
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Comfortable balancing strategy with execution
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Able to operate effectively in a lower-touch, distributor-led model
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Flexible and adaptable, with the ability to work across time zones and travel regularly
Desirable
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Experience in Motorcycle, Cycling, Outdoor, or Automotive industries
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Existing networks within Asian markets
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Experience working with distributors and regional partners
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Familiarity with CRM systems (NetSuite, Monday.com)
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Multilingual capability
Ways of Working
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