Online Chat Marketing
RA Open · verified Sep 24, 2026 At a glance
Mid-level General Marketing role at RA. Dedham · full-time.
In listing General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll oversee vendors and shape a twelve-to-eighteen-month chat roadmap for internal alignment
- You'll recommend, improve, and deliver online chat and customer engagement approaches
- You'll review chat transcripts and performance metrics each month
- You'll establish the chat service program and keep scripts current and compliant
- You'll share findings and outcomes from the chat program with stakeholders
What you bring
- Bring five to seven years of knowledge across online sales, marketing, chat, engagement, and digital customer service
- You can manage several workstreams, build cross-functional relationships, and manage risk
- You have experience in customer experience design, web analytics, and A/B testing
- Hold a bachelor's degree; eCommerce or Web Marketing is preferred, with an MBA as a plus
Who this fits
You’ll suit this mid-level marketing role if you can connect online chat strategy with customer engagement and service. The job is onsite in Dedham and includes travel of twenty-five percent.
From the employer
Who are we?
We are the 13th-largest bank in the United States and operates more than 1,200 branches and approximately 3,200 ATMs across 11 states.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
People in this position have been doing:
- Manage vendor relationships
- Build upon chat roadmap and socialize 12-18 month strategy
- Develop, refine and execute online chat and customer engagement recommendations
- Manage the monthly online chat transcript and metrics analysis
- Define and build an online chat service program
- Manage chat script maintenance and compliance
- Socialize chat program insights and results
Your pay,
- A base salary of $85,000 - $120,000
- Bonus of $5,000 - $10,000
- Relocation assistance
Ideally you'd have:
- 5 - 7 Years of In-depth understanding of online sales and marketing tactics, online chats, customer engagement and online customer service tactics
- Ability to manage multiple workstreams, build cross-functional relationships, and manage risk
- Experience in customer experience design, web analytics, and A/B split
- Bachelors degree, BA in eCommerce or Web Marketing preferred, MBA is an added advantage
- Like to travel (25%)
All your information will be kept confidential according to EEO guidelines.
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