Country Marketing Executive (Rakuten Travel)(Based In Korea)
Rakuten (Rakutenasia) Open · verified Sep 24, 2026 At a glance
Mid-level General Marketing role at Rakuten (Rakutenasia). Seoul · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape content and social plans that increase awareness and audience interaction
- You'll run Facebook, Instagram, Naver, and Kakao, using performance data to refine content
- You'll lead paid-media activation and track shifts in the market, competition, and broader landscape
- You'll turn customer insights and seasonal information into campaign decisions
- You'll align internal, external, and HQ partners to deliver projects on schedule
What you bring
- Bring at least three years in marketing, including content and performance work in digital media
- Use Korean and English confidently in both written and spoken communication
- Understand Korea's market conditions and consumer behavior
- Work analytically and administratively while learning quickly and contributing as a team player
- Operate collaboratively and independently with a startup-style mindset
Who this fits
You'll be based in Seoul and focus on localized marketing for the Korean market. This role suits someone who combines creative marketing with analysis, customer insight, collaboration, and independent execution.
From the employer
Job Description:
Rakuten Travel is one of Japan's leading online travel agencies (OTA) and part of the Rakuten Group, a global technology company known for its ecosystem of e-commerce, fintech, digital content, communications, and travel services. Launched in 2001, Rakuten Travel connects millions of travelers with a broad selection of hotels, resorts, ryokans, and travel products across Japan and international destinations. The platform serves both leisure and business travelers and supports customers in multiple languages worldwide.
We are seeking a passionate and proactive Country Marketing Executive to support Rakuten Travel’s growth and brand presence in Korea. This role is responsible for executing localized marketing strategies, driving impactful campaigns, and enhancing brand awareness and customer engagement in the Korean market.
The successful candidate will work closely with cross-functional teams to develop and implement market-relevant campaigns, manage social media channels, coordinate media partnerships and events, and contribute to building a strong and consistent brand voice. This is an exciting opportunity for a marketing professional who is creative, data-driven, and passionate about travel, branding, and customer experience.
Responsibilities:
Develop content and social strategies to drive brand awareness and engagement
Manage social media platforms (Facebook, Instagram, Naver, Kakao) with strong content strategy and data analysis
Own activation strategies across paid media channels
Monitor market trends, competition, and landscape; provide insights and best practices
Use customer insights and seasonal data from internal and external tools
Collaborate with internal and external stakeholders and coordinate with HQ teams to deliver projects on time
Requirements:
Bachelor’s degree in Marketing, Communications, or related field (preferred)
Minimum 3 years of marketing experience, including content and performance marketing in digital media
Fluency in Korean and English (spoken and written)
Strong understanding of Korea market landscape and consumer behaviour
Digitally savvy with strong analytical and administrative skills
Fast learner, curious, and a team player
Startup mindset: collaborative, entrepreneurial, and able to work independently when needed
OTA industry experience is a plus
Familiarity with tools such as Photoshop, Canva, and Figma is a plus
Rakuten is an equal opportunities employer and welcomes applications regardless of sex, marital status, ethnic origin, sexual orientation, religious belief or age.
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