Web / Data Marketing Specialist - Marketing Division
At a glance
Mid-level General Marketing role at Rakuten. Tokyo · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and execute web marketing plans with Rakuten Group businesses to attract new Rakuten Mobile customers
- Use customer analysis and segmentation to refine and improve acquisition initiatives
- Plan and run point-based campaigns for Rakuten Mobile
- Study market changes and competitor activity, then apply findings to marketing actions
What you bring
- At least two years of hands-on experience in web marketing or solution sales
- Basic marketing knowledge that applies across industries
- Clear communication and effective teamwork
Who this fits
This role suits a mid-level web marketer or solution salesperson focused on customer acquisition, data-led optimization, and campaign operations. You’ll work with Rakuten Group businesses and need fluent Japanese; business-level English is listed as a desired qualification. The position is based in Tokyo, Japan.
From the employer
Job Description:
Job Description:
Business Overview
The Marketing Division leads brand, creative,
marketing, and membership as a cross-group
organization with a mission to expand Rakuten Group's
membership value and ecosystem of over 70 services.
We believe that the mobile domain is a platform that
plays a fundamental role in the ecosystem, and as the
Marketing Division, we are further promoting collaboration with Rakuten Mobile.
Department Overview
We will increase the number of new Rakuten Mobile subscribers in the web marketing area and promote expansion of market share.
We collaborate with Rakuten Group media (Rakuten Market, Rakuten Travel, Rakuten Card, Rakuten Pay, etc.) to plan, implement, and analyze web marketing strategies to acquire new Rakuten Mobile customers.
Position:
Why We Hire
Rakuten Mobile started as a new business and has been growing. As a result, there is a need to strengthen the Web Marketing department, leading to the recruitment of experienced Web Marketing specialists.
Position Details
- Formulating and implementing strategies that can maximize acquisition in the field of web marketing, in collaboration with related businesses within Rakuten Group.
- Analyzing and segmenting the target customer base, and improving and optimizing measures based on data analysis.
- Planning and operating point campaigns.
- By conducting research and analysis on market trends and competitors:, understand market trends and the movements of competing companies, take them into measures.
Mandatory Qualifications:
- 2 or more years of practical experience in web marketing or solution sales
Desired Qualifications:
- Communication skills and teamwork
- Possession of fundamental knowledge of marketing regardless of industry
- English (Business Level)
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Languages:
English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)Not this one either?
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