Web Director - Marketing Division
At a glance
Leadership General Marketing role at Rakuten. Tokyo · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead corporate, brand, business, and event website projects from requirements through ongoing operations
- Bring stakeholders together, define project scope, and coordinate design and coding delivery
- Create wireframes and apply UX thinking to improve website experiences
- Review access data, produce performance reports, and improve workflows for stronger productivity
- Oversee AI integration and technical implementation across medium- to large-scale projects
What you bring
- At least five years directing web projects, including production management and delivery oversight
- A track record leading cross-functional web initiatives of medium to large scope
- Wireframing and UI design experience, plus basic HTML, CSS, and JavaScript knowledge
- Clear communication with business units and production teams
Who this fits
You’ll suit a proactive Web Director or Project Manager who takes ownership and can move projects forward across multiple stakeholders. The role is based in Tokyo, Japan, and requires fluent Japanese plus intermediate English. Preferred strengths include UX, web analytics, vendor management, and web system development knowledge.
From the employer
Job Description:
Business Overview
The Marketing Division leads the brand, creative, marketing, and membership areas as a cross-functional organization within the Rakuten Group, which has over 70 services. Our mission is to expand the membership value and ecosystem of the Rakuten Group.
Department Overview
The mission of the Brand Enhancement Department is to communicate the appeal and convenience of Rakuten's more than 70 services to customers through website production and event management (including related website production).
We are responsible for pages related to business promotion and brand strategy, including mobile-related services, "Mama-wari" and "Gaku-wari" for promoting cross-use, the Rakuten corporate site, and official websites for Rakuten events. We strive to build attractive websites for our customers by collaborating closely with various business units and departments.
In this role, you will manage website operations by leveraging strategic UX design, working in tandem with designers and coders. Specifically, as a Web Director or Project Manager, you will lead medium- to large-scale projects and oversee tasks such as website operation, AI integration to optimize workflows, and technical implementation.
Position:
Why We Hire
To reinforce our organizational capabilities.
Position Details
Role Overview:
We are looking for a Web Director (Project Manager) to join the Brand Enhancement Department within the Marketing Division.
You will be responsible for managing corporate, brand, business, and event-related websites for the Rakuten Group, either on an individual project basis or across multiple business domains.
Key Responsibilities:
As a Web Director, you will oversee the entire production process and ongoing operations, including:
- Leading meetings with relevant departments and stakeholders.
- Defining requirements and scope.
- Improving operational workflows.
- Creating wireframes.
- Managing production progress, including design and coding.
- Conducting performance analysis and reporting.
Key Performance Indicators (KPIs):
Our team focuses on improving brand awareness and favorability, driving traffic, increasing conversion rates, and enhancing operational efficiency.
You will be responsible for:
- Analyzing access data and creating performance reports.
- Continuously optimizing workflows to improve team productivity.
Reference Sites:
Rakuten Corporate Site:
https://corp.rakuten.co.jp/(opens in a new tab)
Rakuten Optimism:
https://optimism.rakuten.co.jp/(opens in a new tab)
RakutenHikari:
https://network.mobile.rakuten.co.jp/hikari/(opens in a new tab)
Rakuten Turbo:
https://network.mobile.rakuten.co.jp/internet/turbo/(opens in a new tab)
Rakuten Mama-wari:
https://event.rakuten.co.jp/family/(opens in a new tab)
Rakuten Gaku-wari:
https://event.rakuten.co.jp/young/(opens in a new tab)
Work Environment
Section Staffing / Team Composition:
Web Directors: 19
Designers: 8
Front-end Engineer: 3
New Graduates Hired: 11
Mid-career Hires: 5
Contractors / Temporary Staff: 14
Mandatory Qualifications:
- Minimum 5 years of experience as a Web Director.
- Experience in web production management and production direction.
- Experience in leading medium to large-scale cross-functional projects.
- Experience in wireframe creation and UI design.
- Basic knowledge of front-end technologies such as HTML, CSS, and JavaScript.
- Ability to communicate smoothly with business divisions and production teams.
Desired Qualifications:
■ Preferred Qualifications:
- Knowledge of UX design
- Knowledge of access analysis / web analytics
- Experience in external vendor management
- Understanding of web system development
■ Desired Candidate Profile:
- Proactive and able to anticipate needs/move ahead
- Someone who can drive projects with a strong sense of ownership
[id: cmorec_bred ]
#creative #director #projectmanager #marketingdiv
Languages:
English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)Not this one either?
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