Product Marketing Manager
At a glance
Mid-level Product Marketing role at RealDefense. Pasadena · full-time.
Pay not stated Product Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build marketing plans for online sales, call centers, and channel partners
- Work with product development to choose profitable paths for current and upcoming products
- Guide launch efforts that build momentum before new products reach market
- Create partner training materials and programs
- Run initiatives that grow and retain the RealDefense customer base
What you bring
- At least five years marketing consumer software products
- A track record of producing effective marketing programs
- Strong time management and project-prioritization skills
- A bachelor's degree in marketing or a related field
- Large-scale event management experience is a plus
Who this fits
You'll suit a product marketer focused on consumer security software, revenue growth, partner enablement, and product launches. The role is onsite in Pasadena and works with product development, marketing, sales partners, and channel partners. A master's degree is preferred, while large-scale event experience is optional.
From the employer
iolo / RealDefense develops patented technology and award-winning software that repairs, optimizes, and protects computers, to maximize system speed and performance while keeping them safe. With a global presence in 33 countries and products in 11 languages, tens of millions of people have used iolo’s products for their PC optimization, security, and data recovery needs for over two decades. The company’s product line, distinguished by its flagship performance optimization suite System Mechanic®, is sold throughout the world at over 20,000 retail storefronts.
With offices in Pasadena & Santa Monica, California, and a part of RealDefense LLC, iolo is widely recognized by both consumers and industry experts as a worldwide leader in the system utility software market. For more information, please visit www.iolo.com or www.realdefen.se
iolo / RealDefense is seeking a Product Marketing Manager to take over our software marketing and grow revenue in accordance with corporate goals. The Product Marketing Manager will be responsible for providing our marketing and sales partners with the information they require to advance product sales, and be the champion for new product innovations. The successful candidate will also be charged with developing engaging marketing programs that will reach the target audience for each product and inspire an increase in sales revenue.
RealDefense products, such as iolo's System Mechanic, have been around for 20+ years and are thriving in the new work at home culture. We are a consumer security company focused on providing solutions to the fast-growing work at home economy. Come join our team and develop products that help everyday consumers.
Responsibilities:
- Develop comprehensive marketing plans for online, call center and channel partners
- Work closely with product development team to determine the most profitable course for each existing and new product
- Lead the marketing team to generate strong momentum ahead of new product launches
- Create training materials and training programs for each partner
- Focus on implementing programs that consistently grow and retain the RealDefense Customer Base
Required Skills:
- 5+ years' consumer software product marketing experience
- Proven history of creating effective marketing programs
- Excellent time management and project prioritization skills
- Large-scale event management experience a plus
Education:
- Bachelor's Degree in Marketing or related field (Master's degree preferred)
Perks:
- Great Base Salary
- Medical, Dental, Vision, Life insurance, FSA, HSA
- Unlimited PTO
- 401(k) plan with employer matching
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