Digital Advertising Executive (Marketing)
reolink Open · verified Sep 24, 2026 At a glance
Mid-level General Marketing role at reolink. Singapore.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set yearly ad direction, control monthly spend, and keep return and performance goals on track
- Run Meta Ads, Google Ads, TikTok Ads, and Ocean Engine campaigns from setup through testing and monitoring
- Study campaign metrics, report results, and propose changes that lower CPA and lift conversion rates
- Guide creative and landing-page work with creative, content, and product partners
- Track market shifts, platform rules, and competitor moves while testing new channels and formats
What you bring
- Hold a bachelor’s degree or above, ideally in marketing, advertising, statistics, or a related field
- Bring at least five years running advertising operations, with 3C, e-commerce, internet, or cross-border exposure valued
- Manage at least two major ad platforms and use Excel or Google Sheets plus analytics tools to interpret data
- Think strategically, focus on results, and juggle campaigns in a fast-moving setting
- Communicate and collaborate well; leadership or agency-management experience is an advantage
Who this fits
This role suits an experienced advertising operator who can manage campaigns, budgets, reporting, and cross-functional work. You’ll work five days per week and relocate near Tai Seng MRT in August 2026. The listing places the role in Singapore and includes medical, yearly, and performance benefits.
From the employer
Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.
- 5 Work Days Per Week
- Relocate Near Tai Seng MRT in August 2026
- Medical Benefits Provided
- Entitled to Yearly Bonus & Performance Bonus
Requirements
- Bachelor’s degree or higher, preferably in Marketing, Advertising, Statistics, or a related discipline.
- Minimum 5 years of hands‑on experience in advertising operations; experience in 3C, e‑commerce, internet products, or cross‑border advertising is a strong advantage.
- Proficiency in managing at least two major advertising platforms, with strong data analysis skills and familiarity with Excel/Google Sheets and analytics tools.
- Strong strategic thinking and results‑oriented mindset, with the ability to manage multiple campaigns and projects in a fast‑paced environment.
- Excellent communication and collaboration skills. Experience in team leadership or agency management is an advantage.
Key Responsibilities
- Develop and execute annual advertising strategies, manage monthly advertising budgets, and ensure ROI and performance targets are consistently achieved.
- Oversee day‑to‑day operations across major advertising platforms (including Meta Ads, Google Ads, TikTok Ads, and Ocean Engine), covering campaign setup, optimization, A/B testing, and performance monitoring.
- Conduct in‑depth analysis of campaign performance and key metrics; prepare regular performance reports and recommend optimization initiatives to reduce CPA and improve conversion rates.
- Collaborate closely with creative, content, and product teams to guide ad creative direction and support landing page optimization for maximum campaign effectiveness.
- Stay informed of industry trends, platform policy updates, and competitor activities; proactively adjust strategies and explore new advertising channels and formats.
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